Media Advisory - Canadian athletes, media personalities and politicians help launch UNICEF's TAP Project



    Canadians rally behind grassroots initiative

    TORONTO, March 21 /CNW/ - Canadian athletes, media personalities and
politicians are helping UNICEF Canada kick off the TAP Project this Monday,
March 24. The TAP Project is a week-long grassroots campaign that celebrates
the clean and accessible tap water often taken for granted in Canada and helps
UNICEF provide safe drinking water to children around the world. During the
campaign, diners at leading Canadian restaurants will be asked to consider
adding $1 to their bill for tap water they would otherwise enjoy for free.
Monday's kick-off event involves Canadian personalities serving water to
restaurant guests to help raise awareness of the Project and its impact
world-wide.
    The TAP Project first launched in New York City in 2007, and has the
potential to be the biggest project UNICEF has been involved with in 56 years.
A video recap of last year's activities can be seen at
http://www.youtube.com/watch?v=3OmN4B7yyS8.
    The TAP Project involves the participation of five leading Canadian
restaurants - Swiss Chalet, Milestones, Montana's Cookhouse, Kelsey's and
Harvey's - and will run for one week from Saturday, March 22 to Saturday,
March 29. The Project is active at over 600 restaurants across British
Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova
Scotia, Prince Edward Island, and Newfoundland.

    
    What:     TAP Project kick-off event to raise awareness of the global
              water crisis and the impact of the TAP Project in under-
              developed countries

    Who:      Rod Black - Host, TSN and CTV Sports
              Nigel Fisher - President and CEO, UNICEF Canada
              Farley Flex - Judge, Canadian Idol, motivational speaker
              Curt Harnett - Three time Olympic medalist
              Michael Landsberg - Host, Off the Record, TSN
              Marnie McBean - Four time Olympic medalist
              Ben Mulroney - Host, eTalk and Canadian Idol, UNICEF Ambassador
              Dan O'Toole - Co-host, SportsCentre, TSN
              Adam Vaughan - City Councillor

    When:     Monday, March 24, 2008, 6:00 pm for 2 hours

    Where:    Milestones Bar and Grill, 123 John St. (at Richmond St.),
              Toronto
    

    About Cara

    Cara Operations Limited is Canada's leading branded restaurant and
airline services organization. The company is 125 years old and operates some
of the most recognized brands in the country including Swiss Chalet, Kelsey's
Neighbourhood Bar & Grill, Harvey's, Montana's Cookhouse and Milestone's Grill
and Bar and Cara Airline Solutions. For more information visit www.cara.com.

    About UNICEF

    UNICEF is the world's leader for children, working in 156 countries and
territories to save, protect and enhance the lives of girls and boys. UNICEF
supports child health and nutrition, promotes quality basic education,
protects children from violence, exploitation and AIDS, and is the world's
largest provider of vaccines for developing nations. A global leader in
emergencies with six decades of on-the-ground experience, UNICEF saves and
rebuilds children's lives in natural disasters and conflict. UNICEF is funded
entirely by voluntary contributions from individuals, businesses, foundations,
schools, associations and governments.




For further information:

For further information: or to schedule an interview related to the Tap
Project, please contact: Melissa Cable, Edelman Public Relations, Office:
(416) 979-1120 x243, Cell: (416) 436-0396, Melissa.Cable@edelman.com; Jennifer
Link, Edelman Public Relations, Office: (416) 979-1120 x235, Cell: (416)
407-3970, Jennifer.Link@edelman.com; Leanne Nicolle, UNICEF Canada, Cell:
(416) 274-2512, leanne@ubuntumarketing.com


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