Media Advisory - Canadian Adventure Racers Raise Money For Local And Global Cause



    THE LAND ROVER G4 CHALLENGE KICKS OFF ONE OF THE WORLD'S TOP OFF-ROAD
    DRIVING AND ADVENTURE EVENTS

    BRAMALEA, ON, June 11 /CNW/ -

    
    WHAT:     Land Rover Canada will be conducting its 2008/09 Land Rover G4
              Challenge Canadian National Selections in cooperation with the
              existing Quest for a Cure Adventure Race, a not-for-profit
              organization raising funds for the support of cancer research
              in Canada.

              Held every two years with national selection events taking
              place in 18 countries around the world, co-ed teams (one male
              and one female) will compete in a variety of adventure sports
              including kayaking, mountain biking, and off-road driving that
              test team spirit and physical fitness. The top two teams will
              then move on to the international selections, where one man and
              one woman will be chosen to represent Canada against 17 other
              countries in the three-week long Challenge Finals starting in
              Mongolia in 2009.

    WHEN:     National Selections for Canada will take place in June 20-22,
              2008

    Event Start:
    ------------
              Friday June 20 - 4 PM Pistol Start
              Long Course: 200km over 48 hours

              Saturday June 21 - 4 PM Pistol Start
              Short Course: 100km over 24 hours

              Sunday June 22 - 8 AM Pistol Start
              Sprint Course: 35km over 8 hrs starting

    WHERE:    Fairmont Le Chateau Montebello home to the Land Rover
              Experience Driving School, on their sprawling 60,000 acre
              property.

    Official website at www.landroverg4challenge.com
    

    For the first time in the event's history, the Land Rover G4 Challenge
will raise funds for two world-class charity organizations: the International
Federation of Red Cross and Red Crescent Societies. The competition will
culminate with the donation of a Land Rover on behalf of the winning team to
their country's national Red Cross or Red Crescent Society.





For further information:

For further information: and attendance, please contact Barbara Barrett,
Communications Manager, Land Rover Canada, at (613) 230-2639 or
bbarret7@jaguarlandrover.com

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Jaguar Land Rover Canada

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