Media Advisory - Canada's largest ever food and hospitality event



    The CRFA Show debuts March 2 - 4, 2008 in downtown Toronto

    TORONTO, Feb. 26 /CNW/ - Canada's top culinary talent has it on their
calendars ... how about you?
    Leading chefs Massimo Capra, Mark McEwan, Lynn Crawford, Normand Laprise,
Michael Standtlander and more will be at the CRFA Show March 2-4,
demonstrating their culinary skills, sharing their insights on the hottest
trends in food and wine and showing food professionals how to create a
sensational dining experience for customers.
    The CRFA Show brings together the well-known HostEx and Canadian Food &
Beverage Shows. This combined event will feature more than 1,700 exhibit
booths and an unparalleled lineup of live demonstrations, competitions,
workshops and new products.

    ............

    
    WHO:      A stellar line-up of Canada's top chefs and food personalities,
              including:

              Stephen Beaumont             Cameron Dobranski
              John Bishop                  Donna Dooher
              Michael Blackie              Normand Laprise
              Kevin Brauch                 Mark McEwan
              Massimo Capra                Patrick McMurray
              Domenic Chiaromonte          Gurth Pretty
              Robert Clark                 Michael Stadlander
              Lynn Crawford                Jenn Stone
              Christine Cushing            Zoltan Szabo

              Master mixologists and cocktail trend-setters Tony Abou-Ganim
              and Gavin MacMillan

              More than 700 exhibitors, representing Canada most innovative
              food, beverage, equipment and service providers

    WHAT:     Iron Chef Accelerated, a live culinary competition where daring
              Toronto chefs go head-to-head to prepare a five-course meal in
              40 minutes or less

              Hundreds of new products - from trans fat-free oils and exotic
              chocolate to eco-friendly cleaners and compostable take-out
              containers

              16 industry-specific workshops focusing on marketing, customer
              service, business growth, labour solutions and more, all
              delivered by industry experts

              Author's Corner with appearances and book signings by top food
              and wine writers

    WHEN:     Sunday, March 2, 2008:  10:00 a.m. - 6:00 p.m.
              Monday, March 3, 2008:  10:00 a.m. - 6:00 p.m.
              Tuesday, March 4, 2008: 10:00 a.m. - 4:00 p.m.

    WHERE:    Direct Energy Centre (Exhibition Place), Toronto

    NOTE:     Media accreditation is required. Interested media are asked to
              register online in advance:
              http://crfa.ca/tradeshows/crfashow/media.asp
    

    ............

    The CRFA Show is a trade-only event owned and operated by the Canadian
Restaurant and Foodservices Association and sponsored by VISA. For more
information about the show, visit http://crfa.ca/tradeshows/crfashow.





For further information:

For further information: Jeni Armstrong, CRFA Communications Specialist,
1-800-387-5649, ext. 4254


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