Media Advisory - Can students change a bank?



    Student bloggers team up with RBC to tackle student financial issues

    TORONTO, March 17 /CNW/ -

    
    WHAT:     Students across Canada who are wrestling with financial
              questions can now easily tap into a database of information
              through a team of student bloggers writing daily blogs -- all
              part of RBC's new student-led online community accessible
              through Facebook via our fan page "RBC Bankbook," or directly
              through our student blogs at www.rbcp2p.com

    WHEN:     March 17, 2008

    WHO:      Six full time post-secondary students, selected by their peers,
              whittled down from 130 online auditions, made the final cut to
              become the first RBC p2p student bloggers. While these pioneers
              come from a variety of backgrounds and experiences, they all
              share a conviction to give students the financial know-how in a
              way that makes sense for them. Using their unique personalities
              and perspectives, RBC's p2p bloggers aim to create an open
              forum for students to share financial problems and solutions.

              The p2p bloggers, including their first blog topics, are:

              -  Henry Gordon-Smith, 21, University of British Columbia --
                 "How not to throw your identity down the trash"
              -  Kate Longmoore, 20, University of Ottawa, -- "I want a
                 cooler phone for my hard-earned money!"
              -  Zachary Pedersen, 21, Ryerson University -- "Debt repayment
                 from a procrastinator's point of view"
              -  Nathan Jenkins, 19, York University -- "So how do you prove
                 your worth?"
              -  George Panayotou, 29, York University -- "Guitars and Amps
                 and Microphones...oh my...how to buy what you want"
              -  Nick Simard, 27, from St. Mary's University -- "Shopping
                 notes from a frugalitarian"

    WHERE:    Visit the RBCp2p site at www.rbcp2p.com or check out our
              Facebook fan page "RBC Bankbook."

    WHY:      RBC talked to students at length and learned that they care
              very much about their financial well being, and want to make
              smart informed decisions but felt that approaching a bank was
              intimidating; students too don't want to be in a financial
              mess. Through RBCp2p blogs students are given a space and voice
              to say what they need to say, ask the important questions and
              get relevant answers.

    HOW:      Log on www.RBCp2p.com, see what the bloggers are talking about,
              and choose one you think can best understand your situation and
              ask them to go to bat for you... seeing as how RBC p2p bloggers
              have been given access to RBC experts. RBC p2p host
              Michel Savoie, not long out of school himself, leads the team
              and keeps the topics and camaraderie flowing. Visit the site
              often to learn from the experiences of others, and share your
              own thoughts and burning questions.
    





For further information:

For further information: For some personal phone or face time with our
RBC p2p Host or a member of the student blogging team, please contact: Michel
Savoie, Host, RBC p2p @ http://blogs.rbc.com/rbcp2p/msavoie.html; Jackie
Braden, Media Relations, RBC at (416) 974-2124


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