Media Advisory - "C" is for Celebrity Sightings as Earth's Best presents Elmo and Cookie Monster at Baby's First Christmas celebration at Upper Canada Mall



    NEWMARKET, ON, Nov. 19 /CNW/ - Sesame Street visits Yonge Street to help
Upper Canada Mall celebrate its 8th annual Baby's First Christmas event from
Monday, November 19th to Thursday, November 22nd. Over 500 families with
toddlers and babies are expected to whisper wish lists in Santa's ear and
enjoy a children's health workshop hosted by Earth's Best. Understanding that
the holidays bring many festivities, celebrations, and memories to life, the
mall and Earth's Best hope to create new memories to last a lifetime with this
family centered, weeklong themed affair.
    The workshop, including Sesame Street character appearances by Elmo and
Cookie Monster, reading and relaxing times with Random House and a colouring
station, is sure to entertain attendees both young and old. After artistic
sides are explored, parents and kids can meet dietitian Dallas Parsons, who
will demystify healthy ingredients for toddlers and provide tips on healthy
eating habits for children, practical suggestions for nutrient-rich snacks and
mealtimes, and clarify organic foods and their role in a healthy diet. All of
this excitement is bound to create appetites, so Earth's Best Sesame Street
will offer complimentary organic snacks for parents and kids to re-fuel,
allowing them to be entertained and educated for hours... brought to you by
the letter "O".

    
    What:    Earth's Best Sesame Street at Baby's First Christmas

    When:    Monday, November 19th to Thursday, November 22nd, 10a.m - 2p.m

    Who:     Sesame Street's Elmo and Cookie Monster
             Dallas Parsons, Dietitian
             Over 500 Families, Toddlers and Babies

    Where:   Upper Canada Mall, Newmarket, ON
             17600 Yonge Street
             Newmarket, ON L3Y 4Z1
    

    About Upper Canada Mall: Upper Canada Mall is a community shopping centre
with over 200 stores and services. Located at the corner of Yonge Street and
Davis Drive, Upper Canada Mall is highly involved in the community and has
developed a variety of partnership programs. Upper Canada Mall is owned and
managed by Ivanhoe Cambridge. Ivanhoe Cambridge is a recognized leader in the
Canadian real estate industry. It is one of Canada's pre-eminent property
owners, managers, developers and investors. Headquartered in Montreal, Quebec,
the company focuses on high-quality shopping centres located in urban areas.
Its real estate portfolio consists of more than 39 million square feet of
retail space and includes 50 regional and super-regional shopping centres. For
more information, please visit www.uppercanadamall.com or
www.ivanhoecambridge.com.

    About Hain Celestial Canada: The Hain Celestial Group is a leading
natural and organic food and personal care products company in North America
and Europe. Hain Celestial Canada participates in several natural food
categories: Meat Alternatives, Non Dairy Beverages, Specialty Tea, Snacks,
Grocery, Frozen Foods and the natural Personal Care category with well known
brands that include Celestial Seasonings(R), Terra Chips(R), Garden of
Eatin'(R), Earth's Best(R), Casbah(R), Nile Spice(R), Rice Dream(R),
Imagine(R), Soy Dream(R), Yves Veggie Cuisine(R) and Spectrum(R). The
Company's personal care product lines consist primarily of JASON(R) pure,
natural and organic products, and Zia(R) Natural Skincare. Hain Celestial
Canada's website can be found at www.hain-celestial.ca.

    Sesame Workshop(R), Sesame Street(R) and associated characters,
    trademarks and design elements are owned and licensed by Sesame Workshop.
    Sesame Workshop, the nonprofit educational organization behind Sesame
    Street, puts the proceeds it receives from sales of its products back
    into Sesame Street and other projects for children around the world.

    (C) 2007 Sesame Workshop. All Rights Reserved.





For further information:

For further information: Media Contacts: Stephanie Janda, The Idea
Workshop Limited, (416) 504-3977 ext. 26, Cell: (905) 460-4814,
stephanie@theideaworkshop.com; Anna Ng, The Idea Workshop Limited, (416)
504-3977 ext. 29, Cell: (416) 895-5536, anna@theideaworkshop.com

Organization Profile

UPPER CANADA MALL

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HAIN CELESTIAL CANADA

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