Media Advisory - 'Building to the Boom' the Theme of Electricity Producers' 2007 Conference, March 11-13, 2007



    CALGARY, March 6 /CNW/ - The Independent Power Producers Society of
Alberta (IPPSA) invites members of the media to attend its forthcoming
conference. With more than 500 delegates, IPPSA's event is one of the largest
electricity conferences in North America.

    Date: March 11-13, 2007
    Location: Fairmont Banff Springs, Banff, Alberta

    "Alberta's generators have responded to the province's unprecedented
growth in power demand" states, IPPSA's Executive Director, Evan Bahry. "This
year's conference focuses on how electricity generation, transmission and
demand response can contribute to meeting Alberta's continent-leading
electricity growth in the future."

    
    Key facts:
        -  Alberta's power producers have added 4000+ MW of new generation in
           the past 10 years, increasing the province's generation capacity
           by 50%.
        -  40% of the power plants built in Canada in the past 10 years have
           been built in Alberta.
        -  Alberta's annual consumption growth in electricity is expected to
           reach 4% per year over the next ten years. This is by far the
           strongest electricity demand in Canada and one of the strongest in
           North America.

    This year's speakers include:
        -  The Hon. Mel Knight, Minister of Energy, Government of Alberta
        -  Mr. Steve Snyder, President and CEO, TransAlta Corporation
        -  Mr. Dale McMaster, President and CEO, Alberta Electric System
           Operator
        -  Market experts from Australia, Texas, the U.K., Ontario and
           California.
    

    Media are invited to attend and can register upon arrival at the Fairmont
Banff Springs Conference Centre. The conference program is available at
www.IPPSA.com.





For further information:

For further information: Further questions about the conference can be
directed to: Evan Bahry, IPPSA, (403) 282-8811; Amanda Barber, Capitol
Conferences, (403) 210-0596

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INDEPENDENT POWER PRODUCERS SOCIETY OF ALBERTA

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