Media Advisory - Be SCENE: Scotiabank and Cineplex Entertainment host a Hollywood-sized, red carpet launch party for new entertainment rewards program



    (TSX:CGX.UN)

    Re-naming of former SilverCity West Edmonton Mall to be announced

    EDMONTON, April 30 /CNW/ - Scotiabank and Cineplex Entertainment invite
members of the media to attend an exclusive Hollywood-style event, including
red carpet treatment for guests, to celebrate the launch of SCENE - a new
entertainment rewards program. The new name of the former SilverCity West
Edmonton Mall Theatre will also be unveiled.

    
    WHAT:     Cineplex Entertainment and Scotiabank have joined forces to
              create SCENE, the first Canadian entertainment rewards program
              that will reward members just for going to the movies and
              making purchases with their Scotiabank debit and VISA cards.
              For the first time ever, guests will be able to sign up for
              their SCENE membership card and begin collecting points
              immediately.

              The event will feature:

              -Giveaways, Contests and Prizes
              -Break Dancers
              -Make-up Artists
              -Professional FM Radio DJ Appearance and Music
              -Food & Refreshments

    WHERE:    SilverCity West Edmonton Mall Theatre
              No. 3030-8882 170 St.
              Edmonton, Alberta

    WHEN:     Wednesday, May 2, 2007
              Doors open at 5:30 p.m.

    WHO:      -  Paul Nonis, Senior Vice-President National Operations,
                 Cineplex Entertainment
              -  Michael Wilson, District Vice-President, Scotiabank
    





For further information:

For further information: or media RSVP: Georgia Sourtzis, Manager,
Communications, Cineplex Entertainment, (416) 323-6728 or
georgia.sourtzis@cineplex.com; Deborah Spence, Scotiabank Public Affairs,
(403) 254-6830 or deborah.spence@scotiabank.com


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