Re-naming of former SilverCity West Edmonton Mall to be announced
EDMONTON, April 30 /CNW/ - Scotiabank and Cineplex Entertainment invite
members of the media to attend an exclusive Hollywood-style event, including
red carpet treatment for guests, to celebrate the launch of SCENE - a new
entertainment rewards program. The new name of the former SilverCity West
Edmonton Mall Theatre will also be unveiled.
WHAT: Cineplex Entertainment and Scotiabank have joined forces to
create SCENE, the first Canadian entertainment rewards program
that will reward members just for going to the movies and
making purchases with their Scotiabank debit and VISA cards.
For the first time ever, guests will be able to sign up for
their SCENE membership card and begin collecting points
The event will feature:
-Giveaways, Contests and Prizes
-Professional FM Radio DJ Appearance and Music
-Food & Refreshments
WHERE: SilverCity West Edmonton Mall Theatre
No. 3030-8882 170 St.
WHEN: Wednesday, May 2, 2007
Doors open at 5:30 p.m.
WHO: - Paul Nonis, Senior Vice-President National Operations,
- Michael Wilson, District Vice-President, Scotiabank
For further information:
For further information: or media RSVP: Georgia Sourtzis, Manager,
Communications, Cineplex Entertainment, (416) 323-6728 or
email@example.com; Deborah Spence, Scotiabank Public Affairs,
(403) 254-6830 or firstname.lastname@example.org