Media Advisory - Be SCENE: Scotiabank and Cineplex Entertainment host a Hollywood-sized, red carpet launch party for new entertainment rewards program



    (TSX:CGX.UN)

    Re-naming of former Paramount Vancouver Theatre to be announced

    VANCOUVER, April 30 /CNW/ - Scotiabank and Cineplex Entertainment invite
members of the media to attend an exclusive Hollywood-style event, including
red carpet treatment for guests, to celebrate the launch of SCENE - a new
entertainment rewards program. The new name of the former Paramount Vancouver
Theatre will also be unveiled.

    
    WHAT:     Cineplex Entertainment and Scotiabank have joined forces to
              create SCENE, the first Canadian entertainment rewards program
              that will reward members just for going to the movies and
              making purchases with their Scotiabank debit and VISA cards.
              For the first time ever, guests will be able to sign up for
              their SCENE membership card and begin collecting points
              immediately.

              The event will feature:

              -  Giveaways, Contests and Prizes
              -  Break Dancers
              -  Make-up Artists
              -  Professional FM Radio DJ Appearance and Music
              -  Food & Refreshments

    WHERE:    Paramount Vancouver Theatre
              900 Burrard St, (corner of Burrard and Smithe Streets)
              Vancouver, British Columbia

    WHEN:     Wednesday, May 2, 2007
              Doors open at 5:30 p.m.

    WHO:      -  Ellis Jacob, President and CEO, Cineplex Entertainment
              -  Rick White, Vice-President, Brand and Marketing Programs,
                 Scotiabank
    





For further information:

For further information: or media RSVP: Pat Marshall, Vice President,
Communications and Investor Relations, Cineplex Entertainment, (416) 323-6648
or pat.marshall@cineplex.com; Kim Struthers, Scotiabank Public Affairs, (778)
327-5451 or kim.struthers@scotiabank.com


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