Media Advisory - Baby Einstein now dishes up discovery and development for tots in Canada



    TORONTO, March 19 /CNW/ - The popular Baby Einstein brand will now be a
part of infant and toddlers' mealtimes in Canada thanks to Playtex Ltd. The
Baby Einstein infant feeding line inspires development through a sense of
discovery, taking babies from spoon feeding through the mastery of
self-feeding. The collection of interactive feeding products has been designed
from a baby's perspective and encourages the natural curiosity for discovery
and learning that children have. Product colours are vibrant, shapes become
familiar and textures offer curious tactile sensations for tots during the
transition from breast or bottle to solid foods.
    Moms and babies will check out the art and science of successful
mealtimes while previewing the exciting new line at the Playtex Baby Einstein
Sip, Eat & Discover event held at the Ontario Science Centre. Babies will also
have the chance to playfully compete in a Touch & Discover Baby Shopping Spree
where every Baby Einstein item that babies touch are the baby's to take home.

    
    Date:        Tuesday, March 20, 2007

    Time:        10:00 a.m. - 11:30 a.m.

    Location:    Ontario Science Centre
                 770 Don Mills Road, Toronto, ON M3C 1T3
                 (Eglinton Avenue and Don Mills Rd.)

    Attending:   25 moms and babies through Wee Welcome

                 Professor Susan Chuang, Ph.D., specialist in infant
                 development and parent-child relationships, University of
                 Guelph

                 Elizabeth Beemer, Vice President and General Manager,
                 Playtex Ltd.

                 Lani Lee, Director of Marketing, Playtex Ltd.

                 Ellen Portantino, Vice President of Retail Marketing, Disney
                 Consumer Products
    

    About Playtex Ltd.:

    Playtex Products, Inc. is a leading manufacturer and distributor of a
diversified portfolio of Feminine Care, Skin Care and Infant Care products,
including: Playtex tampons, Banana Boat, Wet Ones, Playtex gloves, Playtex
infant feeding products and Diaper Genie. For more information please visit
the company's website at www.playtexproducts.com. The new Baby Einstein infant
feeding line is now available in major retailers across Canada that regularly
offer quality Playtex products.

    Media: Parking is available in the main parking lot.





For further information:

For further information: Media enquiries: Karen Petcoff, (416) 275-6844

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PLAYTEX LIMITED

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PLAYTEX BABY EINSTEIN

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