Media Advisory - 8,000 Canadian youth gather for global change at Free The Children's National Me to We Day



    Largest one-day event of its kind empowers youth to make a difference

    TORONTO, Oct. 16 /CNW/ - On October 17th, more than 8,000 student leaders
from 600 schools and 40 school boards across Canada will be joined by Sarah
McLachlan, Mia Farrow, Justin Trudeau, Nate Berkus and many others for an
unforgettable day of empowerment and inspiration.
    The second annual National Me to We Day brings together top social issues
speakers and entertainers to celebrate the power of young people to change the
lives of others and become active global citizens. It also kicks off the
100-School Challenge, a year-long initiative with Free The Children's Adopt a
Village program to build 100 schools in Kenya, Sierra Leone, India, Sri Lanka
and rural China.
    Students and schools from coast to coast will also tune in online to
watch the event live at www.ctv.ca/metowe.

    
    (*) National Me to We Day is made possible at no cost to students and
    schools through the sponsorship and support of numerous companies and
    organizations. National Bank Financial is the title sponsor of the event.

    (*) Media will have an opportunity for a photo-op and interview with the
    day's talent at the Press Event 11:45 a.m. - 12:15 p.m. (please see
    below).

                       It's our world. Let's change it!

                                EVENT DETAILS
                                -------------

    What:  Free The Children's National Me to We Day

    When:  Friday, October 17th, 2008
           9:30 a.m. - 2:30 p.m.

    Where: Ricoh Coliseum
           100 Princes' Boulevard
           CNE grounds
           Toronto, Ontario

           (*) Media Parking is available at public parking location west of
               the Ricoh Coliseum (follow the signs)

    Who:   This year's event is hosted by etalk's Tanya Kim and Ben Mulroney
           and includes powerful speeches and performances from the following
           social issues speakers and entertainers:

    Craig Kielburger and Marc Kielburger, founders
     of Free The Children                                   9:45 -  9:55 a.m.
    The cast of Degrassi: The Next Generation              10:00 - 10:05 a.m.
    Mia Farrow, actress and activist                       10:10 - 10:22 a.m.
    Michel Chikwanine, former child solder and
     motivational youth speaker                            10:25 - 10:30 a.m.
    Crash Parallel, musicians                              10:33 - 10:40 a.m.
    John Turner, former Prime Minister of Canada           10:40 - 10:45 a.m.
    Justin Trudeau, social advocate                        10:48 - 11:00 a.m.
    Louise Kent, musician                                  11:00 - 11:12 a.m.
    Sarah McLachlan, musician                              12:12 - 12:22 p.m.
    Sol Guy, founder and host of 4Real                     12:22 - 12:27 p.m.
    Dalton McGuinty, Premier of Ontario                    12:27 - 12:30 p.m.
    Farley Flex, Canadian Idol judge                       12:35 - 12:40 p.m.
    Spencer West, motivational youth speaker               12:40 - 12:45 p.m.
    Jessi Cruickshank, MTV VJ and star of Jessi In India   12:55 -  1:00 p.m.
    Theo Tams, Canadian Idol winner                         1:07 -  1:12 p.m.
    Nate Berkus, celebrity designer and host of
     Oprah's Big Give                                       1:15 -  1:30 p.m.
    Craig Kielburger and Marc Kielburger, founders
     of Free The Children                                   1:30 -  1:45 p.m.

    Details:
    -   Media are invited to attend the entire event or drop-in during the
        event
    -   Press Photo ID and a business card are required in order to receive
        media accreditation
    -   Media are only permitted to take photos and short video footage
        during the event from the designated pit area in front of the stage.

                                 PRESS EVENT
                                 -----------

    Time:
    -   Registration: 11:30 a.m.
    -   Press Event: 11:45 a.m. - 12:15 p.m.

    Location: Heritage Court
              Ricoh Coliseum
              CNE grounds
              100 Princes' Boulevard
              Toronto, Ontario

    Details:  Media will have the opportunity for a photo-op and interview
              with the following speakers and entertainers:

              -  Craig Kielburger and Marc Kielburger
              -  Mia Farrow
              -  Justin Trudeau
              -  Michel Chikwanine
              -  Louise Kent
              -  Youth participants
              -  Degrassi: The Next Generation

             (*) Lunch will be provided.
             (*) Interviews are available on a first-come, first-serve basis
             (*) ENG must be hard wired for sound and use hand held
                 mics - no LAVs


    About Free The Children
    -----------------------
    

    Free The Children is the world's largest network of children helping
children through education, with more than one million youth involved in
innovative education and development programs in 45 countries. Founded in 1995
by international child rights activist Craig Kielburger, Free The Children has
a proven track record of success. Through the energy and passion of youth,
Free The Children has built more than 500 schools around the world and it
provides education for 50,000 children everyday. The organization has received
the World's Children's Prize for the Rights of the Child (also known as the
Children's Nobel Prize), the Human Rights Award from the World Association of
Non-Governmental Organizations, and has formed successful partnerships with
leading school boards and Oprah's Angel Network. For more information please
visit www.freethechildren.com.





For further information:

For further information: about National Me to We Day or to attend the
event, please visit: www.freethechildren.com/mediaroom/metoweday.php or
contact: Caroline Houng, Communications Officer, Free The Children, Tel.:
(647) 259-3468, Cell: (416) 347-0836, caroline@freethechildren.com

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Free The Children

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