McMahon's Million Dollar Mania Causes One of the Largest Traffic Spikes in Promotions History



    ePrize issued the following release concerning the tremendous response it
    has received to McMahon's Million Dollar Mania

    PLEASANT RIDGE, MI, June 6 /CNW/ - The devoted fans of the WWE have
proven their extreme loyalty once again by making history with Vince McMahon's
Million Dollar Mania. The promotion announced on WWE Monday Night RAW blew
away expectations as McMahon's act of generosity spawned extreme excitement
resulting in an unprecedented amount of Web traffic. More than 650,000 fans
have registered for the promotion earning over a million sweepstakes entries
in the last four days alone.
    "WWE fans are known for their unwavering devotion and enthusiasm," said
Josh Linkner, ePrize CEO. "The tremendous passion of WWE fans is demonstrated
in their overwhelming response to the sweepstakes as soon as Vince McMahon
announced the chance to win $1 million of his own personal fortune. The power
of the prize is again proven to move viewers to action."
    To accommodate the most passionate fans in the world, within two hours of
the initial announcement of the promotion, ePrize doubled its allocated server
capacity. This new technology will allow for over a million registrants per
hour. "When considering a promotion of this magnitude we needed to ensure the
right partner was in place," said Monty Ross, Vice President of Marketing for
World Wrestling Entertainment. "Since the WWE is the leader in live
entertainment, the choice was obvious - ePrize, the leader in promotions."
    Until Mr. McMahon decides to close his wallet, dedicated supporters and
new WWE converts may log onto WWE.com for their chance to win. The first
winner will be called live during this Monday's RAW from Oakland, California.
Call him eccentric, call him crazy but with a million dollars at stake, the
fans of the WWE will be hoping Mr. McMahon calls them as the winner on Monday,
June 9, 2008.
    ePrize, the leader in interactive promotions, is proud to work with 74 of
the top 100 brands in 36 countries. Launching over 4000 programs since 1999,
ePrize registers 99.85% promotion uptime. In 2007, 184.2 million users played
ePrize promotions resulting in 1.18 billion page views and over 1.9 million
prizes awarded worldwide.

    About ePrize, LLC

    As the worldwide leader of interactive promotions, ePrize creates
one-to-one relationships between advertisers and their customers. With a focus
on motivating specific consumer behavior, campaigns range from online
sweepstakes to global points-based loyalty programs. ePrize's more than 375
professionals are dedicated to delivering extraordinary service, along with
immediate and measurable results. Headquartered in Detroit, the company also
has offices in New York, Chicago, Los Angeles, Dallas, and London. For more
information, visit www.eprize.com.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Cynthea Galbraith, Media Contact, World
Wrestling Entertainment Inc., Direct: (416) 847-8348, Cell: (416) 579-1048,
cynthea.galbraith@ca.wwecorp.com

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WORLD WRESTLING ENTERTAINMENT CANADA, INC.

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