McGuinty Government Supports Niagara Wine Festival



    Festivals And Events Help Build A Strong And Prosperous Economy

    ST. CATHARINES, ON, Sept. 7 /CNW/ - The McGuinty government is helping
promote the 56th annual Niagara Wine Festival, September 21 - 30, through an
investment of $80,000 for radio, television and web advertising in
southwestern Ontario and Montreal, Tourism Minister Jim Bradley announced
today.
    "The Ontario government is pleased to help the Niagara Wine Festival
attract more visitors," said Bradley. "Supporting festivals, events and
attractions provides an economic boost to communities across the province, and
memorable experiences for our visitors."
    The Niagara Wine Festival offers visitors the opportunity to taste the
wines of internationally acclaimed Ontario wineries and sample regional
cuisine. The Festival includes a food and wine exposition featuring 30
wineries, 15 restaurants, wine seminars, an artisan show, a family oriented
"grape-land", a celebrity grape-stomp and headline musical performances. More
than 520,000 people are expected to attend, generating $40 million in economic
benefit to the region.
    "The partnership we have with the provincial government is an important
part of helping make the Niagara Wine Festival a great success," said Ken
Weir, president of the festival. "We're proud to celebrate our grape harvest
and showcase our wineries with wine and culinary enthusiasts visiting the
Niagara region."
    The Niagara Wine Festival is among dozens of events and festivals
supported by the Ontario government. Marketing support for these events
encourages increased tourism and strengthens Ontario's tourism industry by
helping organizations promote their events to the people of Ontario and
beyond.
    "A healthy tourism industry supports Ontario's high quality of life,"
said Bradley. "Festivals and events increase tourism, bring new visitors to
communities across Ontario, support small businesses and create jobs."

    
    Disponible en français

                            www.tourism.gov.on.ca
                            www.ontariotravel.net
    





For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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