Quick service leader expands portfolio with launch of McCafé coffee in
TORONTO, Sept. 16, 2014 /CNW/ - Canadians can now add McCafé coffee to
their grocery lists and enjoy their favourite coffee in the comfort of
their own homes. McDonald's Canada is expanding its coffee portfolio
with the national launch of McCafé Premium Roast ground coffee as well
as on-demand single-serve formats compatible with both the TASSIMO and
Keurig®* brewing systems. Available in major grocery retailers across
the country later this month, the consistently rich, smooth and
delicious taste of McCafé coffee will be more accessible to consumers
than ever before.
Coffee remains the beverage of choice among Canadians with at home being
the place where two-thirds (65 per cent) of coffee is consumed.** While
drip coffee makers are still popular, 33 per cent of Canadian
households now own a single cup brewers.***
"There is no better way to connect with Canadians than with a great cup
of coffee," said John E. Betts, President and CEO of McDonald's
Canada. "By offering our McCafé Premium Roast coffee in a variety of
formats on grocery shelves, we are making it even easier for our
customers to integrate their favourite coffee into their everyday
routines, building an even stronger connection to our brand."
The launch is part of the company's ongoing strategy to gain greater
market share. Since launching in 2011, the McCafé brand has established
itself as a dominant player in the Canadian quick-service coffee
landscape. Offering McCafé Premium Roast coffee through grocery store
channels builds on this success and is an integral part of the brand
evolution in ways that are both convenient and relevant for customers.
McDonald's Canada is partnering with Kraft Canada to produce and sell
the products in grocery stores coast-to-coast.
"Our move into grocery is a real game-changer for us and builds on our
strong coffee credentials," added Betts. "We believe our customers will
love the convenience of buying McCafé Premium Roast coffee wherever
they shop to enjoy where they want it, how they want it."
McCafé Premium Roast coffee, made from high quality 100% Arabica beans,
will be available at major retailers, starting September 29 and will be
sold in ground, TASSIMO T DISC and single-serve pods compatible with
the Keurig® K-Cup® brewing system*. The new formats, excluding the 950g
fine grind, will also be available in McDonald's Canada restaurants as
of October 6.
The launch of McCafé Premium Roast coffee in grocery store channels is
supported by a large multi-channel advertising campaign, including TV
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and
operate more than 1,400 restaurants and employ more than 85,000
Canadians coast-to-coast. Approximately 80 per cent of McDonald's
Canadian restaurants are locally owned and operated by independent
entrepreneurs. For more information about McDonald's Canada, visit www.mcdonalds.ca or follow us on Twitter (@McD_Canada) and Facebook (Facebook.com/McDonaldscanada) for updates on our business, promotions and menu items.
*For use in the Keurig® K-Cup® brewing systems. Not compatible with
Keurig Vue™ coffee makers. Keurig®, Keurig Vue™, and K-Cup® are
trademarks of Keurig Green Mountain, Inc. Kraft Canada Inc. and
McDonalds Restaurants of Canada Limited are not affiliated with Keurig
Green Mountain, Inc.
**Canadian Coffee Association 2013 DIG Report
*** Nielsen Homescan June 2014
Image with caption: "John E. Betts, President and CEO of McDonald's Canada, unveils new McCafé lineup to launch at retail locations across Canada starting September 29th (CNW Group/McDonald's Canada)". Image available at: http://photos.newswire.ca/images/download/20140916_C9133_PHOTO_EN_42785.jpg
SOURCE: McDonald's Canada
For further information:
McDonald's Media Relations