McCain introduces Slow Cooker Solutions



    FLORENCEVILLE, NB, Nov. 5 /CNW/ - McCain Foods (Canada) has introduced a
new product that makes it easier than ever for busy parents to serve healthy
and nutritious family dinners.
    The meals are reminiscent of the good, old-fashioned meat-and-potato
dinners of years gone by but they require virtually no preparation and are
cooked in a slow cooker. All three varieties of the Slow Cooker Solutions
-- Sirloin Beef and Winter Vegetables, Chicken Cacciatore, and Chicken a la
King -- carry the Health Check(TM) symbol from the Heart and Stroke
Foundation.
    Norm Purdy, Director of Marketing with McCain Foods (Canada), said Slow
Cooker Solutions are a great option for many parents who just cannot find the
time to shop for, prepare, cook and serve wholesome meals to the family after
a long day at work.
    "Gone are the days when Moms, or Dads, could afford to spend hours
preparing a wholesome, sit-down family dinner," he said, "so we've done it for
them. They just have to take the tub out of the freezer in the morning, open
the packaging, pour contents into a slow cooker, add water, and cook on low.
When they come home from work, dinner is ready."
    He said research shows that consumers are getting tired of the
eating-on-the-run trend that has pervaded our culture and, instead, are
looking for ways to slow down and bring a little balance back into their
lifestyle.

    McCAIN INTRODUCES SLOW COOKER SOLUTIONS (ADD ONE)

    "The ultra-convenience of the Slow Cooker Solutions means that people
will have more time to do what they really want to do, like spend more time
with their children." Carol Dombrow, a registered dietitian with the Heart and
Stroke Foundation, called the Slow Cooker Solutions a welcomed addition to the
convenience meal category.
    "This is a healthy choice for busy families," says Dombrow. "It combines
the convenience that parents need with the healthy, nutritious meals they are
happy to serve to their children. More and more, consumers are demanding
healthy food choices and it's good to see that manufacturers are responding."
    McCain Foods (Canada) is the Canadian division of McCain Foods Limited, a
privately owned Canadian multinational manufacturer of frozen and non-frozen
food products with annual sales of almost $6 billion.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Calla Farn, Director, Corporate Affairs,
Government and Public Relations, McCain Foods (Canada), (506) 392-3277,
calla.farn@mccain.ca


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