MBNA Teams up with CARP and Best Doctors(R) to Deliver the Zoomer Rewards MasterCard Credit Card for Health-Conscious Canadians



    The first health-conscious credit card in Canada, the Zoomer Rewards
MasterCard program enhances the lives of CARP members.
    

    
    OTTAWA, April 22 /PRNewswire/ -- MBNA Canada Bank ("MBNA"), Canadian
Association of Retired Persons ("CARP") and Best Doctors, Inc. ("Best
Doctors") are bringing the Canadian payments and health-conscious markets
together like never before with the launch of the innovative Zoomer Rewards
MasterCard credit card program, exclusively for CARP members. The addition of
Best Doctors services to the MBNA and CARP partnership is a great strategic
fit that will be a benefit to maturing Canadian consumers.
    

    (Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b  )

    
    The Zoomer Rewards MasterCard credit card is the first and only credit
card in the market that offers Canadians exclusive Zoomer Rewards as well as
peace of mind by providing access to the Best Doctors program. Best Doctors
connects seriously ill Canadians and their treating physicians with renowned
specialists to confirm the right diagnosis and the right treatment plan
options. Customers can use the Zoomer Rewards MasterCard credit card for
everyday purchases such as groceries, gasoline and utility bill payments and
will receive an annual 1% cash back credit for all net retail purchases.
Customers are automatically enrolled in the Best Doctors program after the
first qualifying purchase on the card.
    

    
    "In partnership with CARP and Best Doctors, we are aiming to provide an
invaluable product that meets the lifestyle and the changing demographic needs
of our customers," said Rod Pike, Business Development and Marketing
executive, MBNA. "We plan to add the Best Doctors service as a feature on some
of our other affinity and co-brand credit card programs, benefiting more
consumers who may face uncertainty in managing their medical conditions."
    

    
    In February 2008, media innovator Moses Znaimer announced his new vision
of aging for Canada. He became the president of CARP, Canada's largest
association serving the needs and interests of the 14.5 million Canadians who
are 45 years old plus and he popularized the term "Zoomer."  "Just about
everybody wants to live long, but nobody wants to be old. Old is not a
positive word. That's why I hit on this idea of Zoomer. You take the word
Boomer, add the concept of Zip!, and you get Zoomer," said Znaimer. Since
then, "Zoomer" has been swiftly adopted nationwide by the media and general
public, replacing terms like senior, elder, old and 50 plus, to describe the
demographic. In addition, Znaimer launched ZOOMER, a new lifestyle magazine
for men and women 45 years of age plus. CARP members receive ZOOMER magazine
nine times a year and it is also available on newsstands across the country.
    

    About MBNA Canada Bank

    
    MBNA Canada Bank is the leading Canadian provider of co-brand and
affinity credit card programs and is Canada's largest MasterCard credit card
provider. MBNA Canada Bank is endorsed by nearly 900 Canadian member
organizations, credit unions and financial institutions, sports associations
and educational institutions.  MBNA Canada Bank provides financial products
and services throughout Canada from its headquarters in Ottawa and offices in
Regina and Winnipeg.  MBNA Canada Bank is an affiliate of Bank of America
Corporation.
    

    About CARP
    
    CARP is a national, non-partisan, non-profit organization committed to
advocating for a New Vision of Aging for Canada, social change that will bring
financial security, equitable access to health care and freedom from
discrimination. CARP seeks to ensure that the marketplace serves the needs and
expectations of our generation and provides value-added benefits, products and
services to our members. Through our network of chapters across Canada, CARP
is dedicated to building a sense of community and shared values among our
members in support of CARP's mission.
    

    About Best Doctors, Inc.
    
    Best Doctors connects seriously ill Canadians and their treating
physicians with world renowned specialists to confirm the right diagnosis and
right treatment options, without ever having to leave home or incur any
additional cost. With their global network of 50,000 world renowned
peer-nominated specialists, Best Doctors, Inc. provides access to the best
medical knowledge to millions of people around the world when they are faced
with a serious medical condition. Founded in 1989 by two Harvard Medical
School professors, Best Doctors, Inc. has been in operation for over 10 years
in Canada. Today Best Doctors, Inc. has more than 15 million members in 30
countries - 4 million in Canada alone.
    

    www.bankofamerica.com


    




For further information:

For further information: Cathy Velazquez, MBNA Canada Bank,
+1-613-907-4911, cathy.velazquez@mbna.com Web Site:
http://www.bankofamerica.com

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