Maytag(R) Home Appliances unveils "Dependability Hall of Fame"



    Inducts Canada's Most Dependable Landmark, TV Weather Personality and
    Comfort Food

    OPEN CALL FOR NOMINATIONS TO FIND "CANADA'S MOST DEPENDABLE EVERYDAY
    HERO" STARTS TODAY

    TORONTO, March 25 /CNW/ - Maytag(R) Home Appliances is pleased to unveil
the MAYTAG "DEPENDABILITY HALL OF FAME", a cross-country campaign to honour
Canada's most dependable people, places and things, as voted by Canadians.
    "Maytag has just marked its 100th anniversary and to celebrate our
enduring commitment to quality and dependability, we want to recognize the
people, places and things in Canada that represent the very same
characteristics the Maytag brand is built on," says Paula Zronik, marketing
manager for Maytag(R) Home Appliances.
    To mark its creation, Maytag(R) Home Appliances welcomes three inaugural
inductees to the Maytag "Dependability Hall of Fame", as selected by Canadians
in February though a Harris/Decima survey(*). The 2008 inaugural inductees are:

    Niagara Falls - Canada's Most Dependable Landmark
    Chris St. Clair, The Weather Network - Canada's Most Dependable TV
    Weather Personality
    Pizza - Canada's Most Dependable Comfort Food

    Today also marks the launch of a coast-to-coast call for nominations for
a fourth award category: "Canada's Most Dependable Everyday Hero". The
national search kicks off today and runs until 11:59 PM EST on SUNDAY,
APRIL 27, 2008.
    The winner of the search for "Canada's Most Dependable Everyday Hero",
along with the other inaugural inductees, will officially be inducted into the
Maytag "Dependability Hall of Fame" at an event at Niagara Falls in June 2008,
leading up to Canada Day 2008. In addition to the title of "Canada's Most
Dependable Everyday Hero," the winner will also receive a full suite of Maytag
brand appliances and accessories, valued at $10,162.00 CDN.

    What makes a Dependable Everyday Hero?

    Steadfast and reliable, regardless of public acclaim or prestige,
"Canada's Most Dependable Everyday Hero" is the person who most dependably
makes your everyday life that much better.
    Whether full or part time, paid or unpaid, a nominee can be a local
volunteer who goes out of his or her way to give back to the community, or
your local letter carrier who you can always depend on for a morning smile to
light up your day - YOU decide what it is that they dependably do to make
everyday life more enjoyable.
    To qualify, Maytag(R) Home Appliances is looking for nominees who embody
its core quality characteristics of "Dependability":

    
    -   Reliability: I.e. Someone you can always count on to help make the
        world a better place.

    -   Commitment to Quality: I.e. Contributing a consistently high-quality
        and/or innovative performance.

    -   Proven Performance: I.e. A steadfast and enduring track record of
        getting the job done right.

    -   Strength of Will or Spirit: I.e. Consistently courageous; welcomes a
        challenge; always willing to tackle a tough job.
    

    How to Nominate

    To nominate yourself or someone you know in the search for "Canada's Most
Dependable Everyday Hero", visit www.MaytagDependabilityHallofFame.ca to
complete an online registration form. If your nominee is selected as a
finalist you will receive $500.00 cash.
    Registrants and nominees must be residents of Canada (excludes Quebec)
who have reached the age of majority in their province.

    All entries must be received between TUESDAY, MARCH 25, 2008 at
    9:00 AM EST and SUNDAY, APRIL 27, 2008 at 11:59 PM EST.

    The Selection Process

    A shortlist of up to five finalists will be selected by an independent
judging committee and representatives of Maytag(R) Home Appliances and
announced on or by May 5, 2008. Each finalist will be awarded a Maytag(R)
Jetclean(TM) II Dishwasher valued at $1,149.00 and will be profiled on the
www.MaytagDependabilityHallofFame.ca web site.
    From MONDAY, MAY 5, 2008 at 9:00 AM EST and 11:59 PM EST on SUNDAY,
JUNE 1, 2008, the voting closing date, Canadians will be encouraged to vote
for the finalist they feel is most deserving of the title of "Canada's Most
Dependable Everyday Hero." Make sure you place your vote - 25 individuals who
enter an official vote for one of the finalists will receive $100 cash, as
selected by random draw.
    The announcement of the person named "Canada's Most Dependable Everyday
Hero" will take place in June 2008 to coincide with Canada Day, following a
special event at Niagara Falls, featuring the Maytag(R) Repairman and this
year's inaugural inductees to the Maytag "Dependability Hall of Fame".

    Maytag brand's 100th anniversary milestone

    Early in his career, F.L. Maytag determined that quality was the most
important element in building not just products that sell, but a company
people would trust over the long haul. A century later, this ideal of
reliability endures as the cornerstone of Maytag brand's legacy of quality.
Since unveiling its first washing machine in 1907, Maytag brand's suite of
quality and dependable appliances has grown to include such innovative
products as the ICE(2)0(TM) French Door Refrigerator, the Jetclean(TM) II
Dishwasher with SteamClean Option, and the new Epic z(TM) laundry pair. The
company has never wavered from its founder's steadfast commitment to quality -
that's why for over a quarter of a century, Maytag(R) washers have lasted
longer than any other leading brand.(xxx) Maytag(R) Home Appliances continues
its relentless pursuit to build the highest-quality, most dependable home
appliances. For more information about any Maytag brand appliance, visit
www.maytag.ca or call 1-800-807-6777.

    History of the Maytag(R) Repairman

    Created in 1967, the Maytag(R) Repairman has become an iconic advertising
and marketing figure and is the longest running real-life advertising
character on network television. Clay Jackson of Richmond, VA, currently
portrays the character and is one of only four people to portray the Maytag(R)
Repairman since its creation. As the Maytag(R) Repairman, Jackson will play a
major role in Whirlpool Corporation's commitment to revitalizing the
100-year-old Maytag brand and will help bring its unequaled tradition of
quality and dependability to life.

    (*)The Harris/Decima data was gathered between January 31st to
    February 11th, 2008, through Harris/Decima's weekly teleVox, the
    company's national omnibus survey. Results are based on a sample of
    1,529 Canadians (excluding Quebec), and the corresponding margin of error
    is +/-2.5%, 19 times out of 20.

    (xx)Manufacturer's suggested retail price. Dealer prices may vary.
    Dealers have sole discretion to set retail prices. Dealers may sell for
    less.

    (xxx)Based on the average age at replacement using research conducted
    1980, 1983, 1984, 1987, 1990, 2002 and 2006 processed numbers of surveys
    ranging from 6,000 to 35,000





For further information:

For further information: Alyssa Stuart or Laura Holding, Harbinger,
(416) 960-5100 x 236, 246, astuart@harbingerideas.com,
lholding@harbingerideas.com

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