Mayor Bloomberg Announces Acceleration of Goal to Attract 50 Million Visitors to New York City



    Date for Meeting Goal Moved Up to 2012 from 2015 after Unprecedented
    Tourism Gains

    NEW YORK, June 3 /CNW/ - Mayor Michael R. Bloomberg today announced that
New York City is on track to achieve its goal of attracting 50 million annual
visitors three years earlier than anticipated. Since Mayor Bloomberg set the
goal of '50 by 15' in 2006, New York City has welcomed more visitors than
anticipated, including a record 46 million in 2007. Mayor Bloomberg made the
announcement in a prerecorded message shown at an event hosted by NYC &
Company CEO George Fertitta in Las Vegas at the Travel Industry Association's
(TIA) International Pow Wow conference. NYC & Company is New York City's
official tourism, marketing and partnership organization.
    "New York City's tourism sector is booming, with record numbers of
visitors coming each of the last five years, even as the number of
international visitors to the rest of the nation has declined," said Mayor
Bloomberg. "That's why we're confident we can reach our goal of attracting
50 million visitors to the City by 2012, three years ahead of schedule. George
Fertitta and NYC & Company deserve a lot of the credit, but no one has a
better city to sell. No matter what your pleasure - from the Broadway lights
to Brooklyn Heights, the Bronx Zoo to Jimmy Choo - you can find it in the five
boroughs."
    "Never before has New York City been more vibrant, welcoming and easier
to navigate," said NYC & Company CEO Fertitta. "And our five-borough
campaigns, including This is New York City and Just Ask the Locals, are really
highlighting all the energy, beauty and diversity that New York City has to
offer."
    Tourism is one of New York City's industries, supporting more than
370,000 jobs. A record 46 million visitors came to New York City in 2007,
generating more than $28 billion in revenue. The City continues to outpace the
nation in tourism growth, capturing an increased share of the overseas market.
Since 2000, New York City has seen a 34 percent increase in overseas arrivals
while the U.S. as a whole has seen an eight percent decline.
    The hotel industry, a strong barometer of the visitor industry's success,
also continues to perform well. New York City's hotels sold an estimated
5.4 million total room nights in the first quarter of 2008, up 5 percent from
the same period last year. Hotel occupancy rates are above 80 percent,
compared to about 60 percent across the rest the rest of the nation.
Employment in New York City's leisure and hospitality sectors are also running
ahead of national trends. For the first two months of 2008, these sectors grew
by more than 4.5 percent in New York City versus a national increase of less
than 2.5 percent.
    Throughout 2008, New York City will continue to offer visitors and
residents an unparalleled variety of attractions across the five boroughs,
including this summer's monumental public art project, The New York City
Waterfalls, and the Major League Baseball All-Star game-the last to take place
at the current Yankee Stadium. For information about these or other events and
to book reservations, visit www.nycvisit.com.
    Since Mayor Bloomberg merged NYC & Company with NYC Marketing and NYC Big
Events in 2006, NYC & Company has successfully increased awareness of New York
City through its global expansion plan and strategic marketing campaigns.
These include the City's first-ever $30 million global communications
campaign, This is New York City, and the tourist appreciation campaign Just
Ask the Locals. Just Ask the Locals just entered its second phase this spring,
an expansion that includes 22 new celebrities and local experts, all of whom
provide insider tips on what to see and do in New York City.
    Over the course of the last year, NYC & Company also opened 10 new
international offices, bringing the total to 17. New representative office
locations include: Spain (Madrid), the Benelux countries (Amsterdam),
Scandinavia/Finland (Stockholm), Russia (Moscow), China (Shanghai), Korea
(Seoul), Japan (Tokyo), Brazil (Sao Paulo), Canada (Toronto) and Australia
(Sydney). A new office is planned to open later this year in India (Mumbai).





For further information:

For further information: Marsha Mowers, NYC & Company (Canada), (416)
341-9923 x270, marsham@visioncompanies.com

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