Maybelline New York signs Eva Avila as their First Ever Canadian Beauty Ambassador



    MONTREAL, March 27 /CNW Telbec/ - Maybelline New York announces today the
beginning of a great partnership with reigning Canadian Idol and New Artist of
the Year Juno Nominee Eva Avila. Eva, represented by Ford Models, becomes the
first Canadian ever to associate with the world-wide top-selling makeup brand
and Maybelline New York becomes Eva's official makeup choice.
    Eva was propelled into the music and public spotlight, after winning the
2006 Canadian Idol title during the most recent season of the hit reality
show. With the launch of her debut album Somewhere Else under her belt, Eva is
currently on the final leg of her cross country tour, where she continues to
showcase her exceptional vocal and performance talents, to the country.
    Eva's youthful spirit, unique energy and authenticity make her a
beautiful woman inside and out and a perfect ambassador for Maybelline New
York. She captures the essence of the brand and embodies many of the values it
holds dear. "Eva's natural sensitivity to beauty and her genuine personality
make her the perfect ambassador for the Maybelline New York brand and its
consumers," says Nathalie Kristo, Maybelline New York Marketing Director.
"From the first time we met Eva, her enthusiastic personality has delighted
us. Eva's talent and perseverance have won us over, just as she was able to
capture the hearts of millions of Canadian women, who followed her on
television and contributed to the success she has had to date," she adds.
    "I always loved beauty and Maybelline New York cosmetics have always had
a place in my makeup case. It's a very cool brand and the products are of a
high quality and are easy to use," admits Eva. "I also have my favourites,"
she notes.
    Fans and consumers are invited to visit the maybellinenewyork.ca website
on April 2nd 2007 to have access to exclusive content on our new beauty
ambassador.
    This partnership has exclusively been announced on Monday March 26th on
CTV's eTalk (airing on CTV at 7pm EST) and TQS's Flash (airing on TQS at
6:30pm EST). Eva will debut as Maybelline New York's ambassador on the cover
of the spring/summer issue of Teen Glow magazine, available on stands
April 3rd.
    Eva is nominated in the 'New Artist of the Year' category at the 2007
Juno Awards airing on CTV, April 1st, 2007. Her debut album is certified gold,
her first single "Meant to Fly" debuted at #1 on the Canadian Soundscan
singles chart and remained in that position for 6 consecutive weeks. Her 3rd
single "Fallin' for You" will be released at radio and video April 9th.

    Maybelline New York is the number one cosmetics brand globally and is
available in over 90 countries worldwide. Offering more than 200 products,
Maybelline New York combines technologically advanced formulations with on
trend expertise to create accessible cosmetics with a cool, urban edge. For
more information, visit www.maybellinenewyork.ca for the latest news on
product launches, seasonal trends and find out about Eva's favourite
Maybelline New York products.

    SONY BMG MUSIC (CANADA) INC. is the Canadian subsidiary of SONY BMG MUSIC
ENTERTAINMENT, a global recording music joint venture with a roster of current
artists that includes a broad array of both local artists and international
superstars, as well as a vast catalogue that comprises some of the most
important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50 % owned by
Bertelsmann A.G. and 50% owned by Sony Corporation of America.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Mylène G. Ménard, Public Relations Coordinator,
Maybelline New York, Canada, (514) 281-2745, mmenard@ca.loreal.com; Diane
Lang, Director, FORD Models Inc., (416) 362-9208, dlang@fordmodels.com; Shauna
Jessiman, Manager, National Media Relations, SONY BMG MUSIC (CANADA) INC.,
(416) 589-3047, Shauna.jessiman@sonybmg.com

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