TORONTO, April 16 /CNW/ - Maureen McTeer today launched Osteoporosis
Canada's Pearls of Wisdom fundraising and awareness campaign. This national
program, sponsored by Dairy Farmers of Canada, will take McTeer, the Patron of
Osteoporosis Canada, from coast to coast to speak out against the disease and
ask Canadians to support the work of Osteoporosis Canada by ordering Pearls of
"With Mother's Day approaching, it's a good time to draw attention to
this disease that affects women of all ages," says McTeer. "Giving Pearls of
Wisdom jewelry is a great way to remind everyone that like pearls, your bones
are precious and you need to take care of them."
The Pearls of Wisdom initiative is the latest project for McTeer in her
decade-long relationship with Osteoporosis Canada. During this time she worked
with Osteoporosis Canada to change the image of osteoporosis from a disease
affecting only elderly women to a disease that can strike men and women at any
age. In fact, while one in four Canadian women and one in eight Canadian men
over the age of 50 suffers from the effects of osteoporosis, McTeer wants
Canadians to know that it is the younger generation who need to think about
their bone health.
Adolescence is the most crucial time for bone development --
ninety per cent of an individual's peak bone mass is established within the
first two decades of life. A recent national nutrition survey published by
Statistics Canada revealed that milk products are the most under-consumed food
group by teenagers and adults.
"With milk being one of the best sources of dietary calcium and
vitamin D, we need to be encouraging young people to get their recommended
daily servings to help them develop the strong bones they'll need later in
life," says McTeer.
In addition to consuming calcium rich foods, McTeer wants to stress the
importance of other simple lifestyle changes that can help foster a lifetime
of strong, healthy bones.
"There is no magic solution when it comes to keeping your bones healthy,"
says McTeer. "It's a combination of eating a balanced diet including
sufficient calcium and vitamin D, getting daily physical activity, not
smoking, and limiting alcohol and caffeine. If you're over 50, Health Canada
is also now recommending you take a vitamin D supplement."
Canadians can show their support for the work of Osteoporosis Canada by
purchasing a piece from the Pearls of Wisdom jewelry collection. The timeless
collection features a variety of elegant fresh water pearl jewelry starting at
$10. This is a lovely gift for mothers or any special woman in your life.
Visit www.osteoporosis.ca or phone 1-800-463-6842 to place your order. Orders
received by May 4 will arrive before Mother's Day. For more information about
bone health through good nutrition visit Dairy Farmers of Canada's web site at
About Maureen McTeer
Maureen McTeer is a best-selling author and long-time advocate for
women's equality and health issues. She is a lawyer, spouse, mother, scholar,
political candidate and volunteer. Maureen is the Patron of Osteoporosis
Canada and currently chairs the Advisory Board of the Shirley E. Greenberg
Women's Health Centre in Ottawa.
About Osteoporosis Canada
Osteoporosis Canada is the leading source of information about
osteoporosis in Canada. It is the only national organization serving Canadians
with osteoporosis and those at risk. The organization works to educate,
empower and support individuals and communities in the prevention and
treatment of osteoporosis.
About Dairy Farmers of Canada
Dairy Farmers of Canada promotes the wholesome goodness of dairy products
as part of a healthy, balanced diet and encourages good nutrition for all
Canadians. Dairy Farmers of Canada has worked with Osteoporosis Canada for
many years and regularly sponsors Osteoporosis Canada activities such as the
Pearls of Wisdom fundraising campaign and the Bone China Tea events.
For further information:
For further information: Will Lamont, Carla Morin, (416) 322-3030,
extension 241, 235, email@example.com, firstname.lastname@example.org