Move Provides the Scale Needed to Compete for Brand Assignments across
TORONTO, June 6, 2012 /CNW/ - Leading shopper marketing and brand
engagement firm Match Marketing Group today acquired OSL Marketing Group, one of the largest independent marketing, promotion and digital firms
in Canada, to create a seamless one-source shopper marketing solution
for clients across North America.
The strategic acquisition - Match's second in two months, after
acquiring Boulder, Colo.- and New York-based Action Marketing Group - includes Toronto agencies OSL Marketing, Ignite Activation and
Blender Experience Design. The move further strengthens an integrated
end-to-end insights, promotion, digital, experiential and retail
platform that completes the path to purchase for the consumer. It is
seen by all involved as the next of many expansive steps to be made.
Brett Farren, Match Marketing Group's President and CEO, noted that OSL
Marketing Group adds the right combination of leadership, innovation
and experience to Match's marketing, promotion and digital
competencies, allowing its team the required scale to compete for any
brand assignment in North America.
"This change allows us to bring our clients a turnkey, below-the-line
solution, as they are continually challenged to drive both
effectiveness and efficiency in their agency relationships," Farren
Based in Toronto, OSL Marketing Group's agencies develop strategy,
creative, promotion and digital solutions focused on the shopper
experience and the relentless pursuit of conversion. Their clients
include PepsiCo, Mars, ConAgra Foods, Yum! Restaurants of Canada, Medic
Alert and Energizer.
"Teaming up with Match Marketing Group will provide many more benefits
for our clients," said Robert Otis, OSL Marketing Group's co-founder
and CEO. "Clients will now have access to a complete range of
integrated solutions from one source. We were looking to take our
offering to the next level as the marketing landscape continues to
Beringer Capital partnered with Match last year and provided capital to complete this
acquisition. Chairman Perry Miele added: "This move was based on
continued direction from clients looking for fewer and more integrated
agency relationships as resources are concentrated below the line."
About Match Marketing Group
A leading shopper marketing and brand engagement agency, Match Marketing
Group has been delivering innovative below-the-line marketing, sales
and retail solutions to North America's leading brands for over a
decade. Its client roster includes Fortune 100 companies across all
major industry categories. More details are at www.matchmg.com.
About OSL Marketing Group
An independent agency network consisting of OSL Marketing, Ignite
Activation and Blender Experience Design focused on marketing,
promotion and digital services for leading North American brands. Find
more information at www.oslmarketing.com.
About Beringer Capital
Beringer Capital is a private equity firm based in Toronto, Canada, that
focuses on the marketing services, specialty media and advertising
industries in North America. To learn more, visit www.beringercapital.com.
SOURCE Match Marketing Group
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