MasterCard Canada, Citi Cards Canada and Bell Mobility Complete Mobile Payment Trial

    TORONTO, April 16 /CNW/ - MasterCard Canada, in partnership with Citi
Cards Canada and Bell Mobility, has completed the first near-field
communications (NFC) trial of Mobile PayPass(TM) in Canada. This was the first
trial in Canada to use Bell Mobility's wireless network allowing trial
participants to make purchases using their mobile device at MasterCard(R)
PayPass(TM) acceptance locations across Canada. The four-month closed trial
was a major step towards bringing mobile payments to Canadian mobile phone
    "This mobile payment trial is one of the latest in a series of MasterCard
global payment trials," says Scott Lapstra, Vice President, Market
Development, MasterCard Canada. "The completion of this trial provides us with
Canadian-specific data that will help prepare for the potential roll-out of
mobile payment services in the future."
    "As one of the first issuers to offer PayPass-enabled cards in Canada, we
have always worked with MasterCard to find new, convenient payment solutions
for consumers," says Richard McLaughlin, Chief Marketing Officer, Citi Cards
Canada. "We believe that mobile payment has strong potential to become part of
Canada's future payment landscape."
    "Our objective is to achieve a common gateway and standardized consumer
experience for mobile payments," said Almis Ledas, Vice President of Corporate
Development at Bell Mobility. "This successful trial underlined both the
security and the convenience of mobile payments."

    About the trial

    MasterCard continues to lead the global payments industry in creating and
introducing new and advanced payment technologies by combining electronic
payments with convenience. The trial took place at Bell Mobility's Creekbank
office in Ontario and approximately 75 employees from Bell, Citi Cards and
MasterCard participated. Trial participants proved that mobile payments are
easy, fast and secure. The average transaction amount during the trial was
just under $20, which is ideal for merchants in high-volume, small-ticket
purchase businesses.

    How mobile payments work

    The PayPass payment application is stored inside the NFC-capable mobile
phone's built-in "secure area". Users have individual control of the payment
application in the phone's secure area. The PayPass payment application on
these phones can also be password protected so that a lost or stolen handset
cannot be used to make payments.
    Whether consumers are using a PayPass enabled mobile phone or credit
card, PayPass truly puts the cardholder in control - the phone or card never
leaves your hand when making a payment, receipts help keep track of spending
and purchases are protected by zero liability.

    About MasterCard PayPass

    MasterCard PayPass continues to gain strong momentum worldwide. At the
end of 2008 there were more than 50 million PayPass cards and devices in use
at over 141,000 merchant locations worldwide. There are a number of PayPass
trials and rollouts currently underway in 28 countries, including Australia,
Canada, China, the Czech Republic, France, Germany, Indonesia, Italy, Japan,
Korea, Lebanon, Malaysia, Mexico, Mongolia, the Philippines, Poland, Romania,
Russia, Serbia, Slovakia, Spain, Switzerland, Taiwan, Thailand, Turkey, the
United Arab Emirates, the United Kingdom and the United States.
    Canadians can currently use PayPass at Coca-Cola vending machines, Rabba
Fine Foods, Cineplex Odeon, Tim Hortons, Petro-Canada, Pioneer Petroleums,
McDonald's Restaurants and Loblaw Companies stores across Canada.
    (R) MasterCard PayPass is a registered trademark of MasterCard Worldwide

    About Citi Cards Canada Inc.

    Citi Cards is Canada's leading provider of general purpose and private
label credit and charge cards, and is affiliated with Citibank Canada. Major
credit and charge cards under the Citi Cards banner include Citi MasterCard,
Club Sobeys MasterCard, Diners Club, The Home Depot, Business Depot/Staples,
Office Depot, Petro-Canada, The Children's Place and Zales (Peoples/Mappins).
MasterCard reward offerings include the Citi PETRO-POINTS((*)) MasterCard, the
Citi Staples easyRewards MasterCard and the Citi Driver's Edge Gold and
    Citi, the leading global financial services company, has approximately
200 million customer accounts and does business in more than 140 countries.
Through its two operating units, Citicorp and Citi Holdings, Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, and wealth management.
Additional information may be found at or

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs including Bell Home Phone local
and long distance services, Bell Mobility and Solo Mobile wireless, high-speed
Bell Internet access, Bell TV direct-to-home satellite and VDSL television,
and IP-broadband and information and communications technology (ICT) services.
Bell is proud to be a Premier National Partner and the exclusive
Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter
Games. Bell is wholly owned by BCE Inc. For information on Bell's products and
services, please visit For corporate information on BCE, please

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21 billion
transactions each year, and provides industry-leading analysis and consulting
services to financial-institution customers and merchants. Powered by the
MasterCard Worldwide Network and through its family of brands, including
MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and
businesses in more than 210 countries and territories. For more information go

For further information:

For further information: MasterCard Canada, Julie Wilson, Director,
Public Affairs, (416) 365-5594,

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