Maryland Lottery's Dubble Bubble Doubler named year's Best New Instant Game at NASPL



    WINNIPEG, Oct. 14 /CNW/ - Pollard Banknote is pleased to announce that
its partnership with the Maryland Lottery has resulted in a welcome accolade
for Dubble Bubble Doubler, a licensed product featuring the retro Dubble
Bubble(R) brand. The Maryland Lottery's Dubble Bubble Doubler was named "Best
New Instant Game" at the North American Association of State and Provincial
Lotteries (NASPL) 2008 conference in Philadelphia, Pennsylvania.
    This recognition follows last year's NASPL award for Best New Instant
Game for Loto-Quebec's 10 000 a l'heure-developed by Loto-Quebec and printed
by Pollard Banknote.
    The Maryland Lottery's Dubble Bubble Doubler has been blowing away
players since its March 10th launch, quickly becoming the top-selling $2 game
in the Lottery's history. After ten weeks, the game generated sales that more
than double the typical sales of games at the $2 price point.
    "The Dubble Bubble property has been great for us," said Buddy Roogow,
Director of the Maryland Lottery. "The game presented the perfect opportunity
to create an inclusive marketing campaign that lets everyone in on the fun and
excitement. The attention Dubble Bubble Doubler has earned has raised the
Maryland Lottery's entire public profile in a positive way."
    "We're delighted that one of our licensed products has been honored by
NASPL," said Gordon Pollard, Co-Chief Executive Officer. "This kind of
acknowledgement showcases the power of integrated marketing strategies and our
licensed games. This collaborative, creative execution by the Maryland Lottery
and Pollard Banknote yielded positive results for both organizations, and we
look forward to contributing even greater successes in the months ahead."
    Tapping into the strong association between baseball and bubble gum, the
Maryland Lottery has rolled out an integrated program of promotions, event
marketing, point-of-sale (POS) support, and broadcast advertising to make sure
everyone can get a taste of the Dubble Bubble(R) experience. Key program
elements include baseball-themed prizes at Camden Yards (home field of the
Baltimore Orioles baseball team), Orioles game ticket giveaways and discounts,
and bubble-blowing contests.
    Pollard Banknote offers a completely integrated marketing solution for
licensed games, including ticket design and manufacturing, prize structure
consultation, merchandise selection and fulfillment, publicity and promotional
opportunities, and second chance draw process management (including all
customer service, Internet marketing, and post-game analysis).

    About Pollard Banknote Limited Partnership

    Pollard Banknote Limited Partnership ("Pollard Banknote") is one of the
world's leading full-service lottery vendors and is a major supplier to North
America's charitable gaming industry. The firm manufactures instant tickets
and provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures ticket vending machines, pull tab tickets and
bingo paper, and supplies lottery management services (including warehousing
and distribution). Established in 1907, the firm is owned by the Pollard
family and the Pollard Banknote Income Fund and currently serves more than 45
lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and South
America.

    About Pollard Banknote Income Fund

    Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end
trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn
owns Pollard Banknote Limited Partnership.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to
expected future events and financial and operating results of the Pollard
Banknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership that
involve risks and uncertainties. Actual results may differ materially from
management expectations as projected in such forward-looking statements for a
variety of reasons, including market and general economic conditions and the
risks and uncertainties detailed from time to time in the Fund's periodic
reports and registration statements filed with the Canadian securities
regulatory authorities. Due to the potential impact of these factors, the Fund
disclaims any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or otherwise,
unless required by applicable law.





For further information:

For further information: Gordon Pollard (gpollard@pbl.ca) or John
Pollard (jpollard@pbl.ca), Co-Chief Executive Officers, Pollard Banknote,
Phone: (204) 474-2323, www.pollardbanknote.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890