Marvel Entertainment Makes Push into Canadian Marketplace, Naming SEGAL Licensing as Licensing Agent for Canada



    Deal is part of company's aggressive strategy to expand presence in
previously underserved market

    NEW YORK, November 19 /CNW/ - Marvel Entertainment, Inc. (NYSE:   MVL)
announced today that it has named SEGAL Licensing as its new licensing
representative in Canada. SEGAL will oversee all sales, retail, merchandising
and marketing of the Marvel brand in Canada, a strategically important market
that has tremendous growth potential for the company.

    The appointment of SEGAL is part of an aggressive strategy to expand
Marvel's presence in territories that have previously been underserved and
reflects the company's commitment to continued international growth. This
emphasis comes as Marvel Studios builds momentum on the production of its
slate of self-produced feature films based on some of its marquee Super Hero
franchises. The first two films in the slate, Iron Man and The Incredible
Hulk, are scheduled for release in summer 2008.

    SEGAL will look to expand current relationships with licensees as well as
cultivate new categories and product innovations. SEGAL will work closely with
licensees on product development, design and sku plans, and will work with
Canadian retailers to secure retail support and distribution that will help
ensure Marvel products thrive in the marketplace.

    "SEGAL has a truly unparalleled knowledge of the Canadian landscape and
will bring a greater focus for Marvel in Canada, utilizing their tremendous
experience creating and managing major licensing and retail initiatives for
some of the most successful entertainment properties. We will look to leverage
their experience with retailers, manufacturers and other companies in the
marketplace to help expand Marvel's presence in Canada in a meaningful way and
significantly grow our business there," said Paul Gitter, President of
Consumer Products for North America, Marvel Entertainment.

    "SEGAL Licensing is thrilled to be working with the super heroes of the
licensing industry," said Stuart Pollock, President SEGAL Licensing. "Marvel's
properties are hugely exciting and appealing to people of all ages. We look
forward to phenomenal success by continuing to build on the strength of these
amazing properties with strategic, brand-building promotions and retail
programs."

    About Marvel Entertainment, Inc.

    With a library of over 5,000 high-profile characters built over more than
sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the
world's most prominent character-based entertainment companies. Marvel
utilizes its character franchises in licensing, entertainment (via Marvel
Studios), publishing (via Marvel Comics) and toys, with emphasis on feature
films, home DVD, consumer products, video games, action figures and
role-playing toys, television and promotions. Marvel's strategy is to leverage
its franchises in a growing array of opportunities around the world. For more
information visit www.marvel.com.

    About SEGAL Licensing

    SEGAL Licensing is the largest licensing agent in Canada representing the
best of TV, film and character-based properties in the market including
DreamWorks Animation, Paramount Pictures, Fox Studios, Peter Puck and Toopy
and Binoo from Spectra Animation. SEGAL Licensing is a division of SEGAL. For
more information, visit www.segalcommunications.com
http://www.segalcommunications.com/.

    About SEGAL

    SEGAL, founded in 1994, is a leading full-service experiential marketing
agency based in Toronto. Its client roster includes Sony PlayStation, Virgin
Mobile, and Unilever Canada among others. SEGAL leads with its
through-the-line communication planning and its strong event-based philosophy
that allows companies direct and meaningful access to audiences. SEGAL is a
member of the Draft FCB family of agencies, which in turn is part of the
Interpublic Group of Companies (NYSE:   IPG). For more information, visit
www.segalcommunications.com http://www.segalcommunications.com/.

    The Incredible Hulk and Iron Man, the Movies (C) 2008 MVL Film Finance
LLC. Marvel, The Incredible Hulk, Iron Man, all character names and their
distinctive likenesses: TM & (C) 2008 Marvel Entertainment, Inc. and its
subsidiaries. All Rights Reserved

    Super Hero(es) is a co-owned registered trademark.




For further information:

For further information: MEDIA Dan Klores Communications Jeffrey Klein,
Karen Silberg 212-685-4300 jeff_klein@dkcnews.com, or INVESTORS Jaffoni &
Collins David Collins, Richard Land 212/835-8500 mvl@jcir.com
karen_silberg@dkcnews.com

Organization Profile

MARVEL ENTERTAINMENT, INC.

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