MARS Advertising Expands Internationally With Launch of Canadian Venture



    SOUTHFIELD, Mich., March 10 /CNW/ -- MARS Advertising, Inc., a leading
U.S. shopper marketing agency based in Southfield, Mich., has ventured into
the Canadian marketplace with the opening of its first office in Toronto,
Canada. The new MARS Advertising Canada office, led by Vice President Channel
Director Ryan Walker, will allow the agency to expand its services throughout
North America and provide an international presence for the firm."
    "Our industry, like many others, is daily becoming more global in scope,"
said Ken Barnett, chief operating officer/chief culture officer at MARS. "This
new office will enable us to more readily bring shopper marketing solutions --
our core strength -- to the North American market and, in the long run, will
serve as a launch pad for capturing new business in other international
markets."
    "The Toronto market has a high concentration of multinational companies,
many of whom are seeking to improve marketing ROI and measurability," said
Walker. "In launching MARS Advertising Canada, we hope to capture some of that
business and deliver on those objectives. Given the trend away from
traditional advertising and toward alternative forms of communication aimed at
converting shoppers to consumers, we believe that ample opportunity exists for
MARS in the Canadian market." MARS Advertising Canada can be reached at (647)
244-1500.

    About MARS Advertising

    MARS Advertising, Inc. is a leading national shopper marketing agency
that specializes in providing insights, innovation and integrated solutions to
create stimulating shopping experiences that deepen consumer's commitment to
its clients' brands and the retailer's banner. MARS has been servicing clients
with a focus on improved results for over 35 years. In addition to its
Southfield, Mich., headquarters, the company also operates offices in more
than a dozen cities throughout the United States. www.marsusa.com




For further information:

For further information: Ken Barnett of MARS Advertising,
+1-248-936-2200,  barnettk@marsusa.com, Web Site: http://www.marsusa.com

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MARS ADVERTISING, INC.

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