Marketing Technology Solutions (QualityHealth.com) Partners with HealthPricer to Syndicate E-commerce



    Web Portal Delivers Content, Community and Commerce to Consumers

    Symbol: TSX-V: HPC

    JERSEY CITY, NJ, and VANCOUVER, Nov. 14 /CNW/ - Marketing Technology
Solutions (MTS), owner of QualityHealth, a top 10 consumer health Web site
with over 3 million unique visitors per month, today announced that it has
selected HealthPricer Interactive (TSX.V ~ HPC), a leader in online comparison
shopping for healthcare products, to syndicate its product search and
comparison shopping on its recently re-launched www.qualityhealth.com. The
QualityHealth Web site provides relevance and personalization to its members
through community-building, health information and savings. In effect,
HealthPricer allows MTS to bring a new value-added function to its more than
3-million members.
    As of January 1st, 2008 QualityHealth's visitors will be able to compare
and purchase healthcare products through HealthPricer's network of more than
100 trusted online merchants. MTS will add links within QualityHealth's main
navigation, allowing its members to do general health searches, health product
searches, and comparison shopping all in one place. QualityHealth visitors
that click on these links will gain access to a seamlessly integrated
QualityHealth co-branded product search and comparison site, powered by
HealthPricer. QualityHealth visitors will have access to more than 300,000
healthcare products to find OTC drugs, contact lenses, supplements, personal
care and beauty products. Search results will display the best merchants that
offer the specific product and price.
    "We're seeing consumer health Web sites striving to deliver more value to
their visitors beyond just content, by adding community through tools such as
forums and conversations with health experts, and by adding a commerce
component. We deliver that last critical C (Commerce) to our partners," says
Michael I. Brown, President and CEO, HealthPricer Interactive. "We believe we
are the only viable solution to bring a full healthcare product shopping
experience to consumer health Web sites in a supportive and value-added way.
MTS is a great partner for us as they understand the benefit of consumer
retention through the matching of HealthPricer product offers with
QualityHealth's 3-million healthcare consumers."
    "HealthPricer's approach to product search allows MTS to offer its
consumers another valuable tool in their efforts to manage healthcare expenses
and is an important reason why we decided to partner with them," says Helene
Monat, CEO, Marketing Technology Solutions. "Similar to our goal of making it
easy for visitors to find relevant health information, we found HealthPricer
has put that same focus into searches for health products."

    About Marketing Technology Solutions

    Marketing Technology Solutions (MTS) is a media and technology company
specializing in servicing health consumers and advertisers through proprietary
algorithms that simultaneously personalize health content and target
advertising based on a unique healthographic(TM) consumer profile.
Healthographics(TM) are a proprietary combination of demographic and (age,
gender, address) and consumers physical and emotional health profile. Our
healthographic profile has upward of 250 individual data points. MTS
specializes in connecting clients' brands with health-conscious consumers
through data-driven patient education, targeted customer acquisition,
syndicated research, and permission-based interactive marketing. MTS gains
consumer insights through its network of MTS owned Web sites,
QualityHealth.com, Healthpages.com and Nubella.com, whose 10 million members
rely on the sites for health and wellness news, tips, tools, support groups,
and patient education.

    About HealthPricer Interactive

    HealthPricer Interactive Limited is a leader in online product search and
comparison shopping for consumer healthcare products and changes the way
business is done online in favour of the consumer. Led by a team of e-commerce
professionals, the Company has applied its proprietary technologies to meet
the needs of North American consumers looking for easy access to a choice of
products and merchants online. Covering hundreds of thousands of products from
the biggest, most trusted healthcare merchants, HealthPricer is the most
convenient way for consumers to search for and perform side-by-side price
comparison of healthcare products based on price, brand and other health
related attributes. www.healthpricer.com.

    The TSX Venture Exchange has not reviewed, and does not accept
    responsibility for the adequacy or accuracy of the content of this news
    release.

    %SEDAR: 00015938E




For further information:

For further information: For media: Asa Zanatta, Tel: (604) 408-1389,
(604) 724-7755, azanatta@spiritcommunications.ca; For investors: Michael I.
Brown, Tel: (604) 301-0221, ext.120, mbrown@healthpricer.com; Peter Burch,
Tel, (732) 491-8043

Organization Profile

HEALTHPRICER INTERACTIVE LIMITED

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