Mark O. Horrelt Has Been Appointed as New Director of MAX Entertainment Holdings, Inc.



    NEW YORK, December 3 /CNW/ - Daniel Kilian, President, MAX Entertainment
Holdings, Inc. (OTCBB:MXEH) today announced that Mark O. Horrelt has been
appointed as the new President and as a Director of Max Entertainment
Holdings, Inc. Mr. Kilian will step down as a director and President.

    Mr. Horrelt has a strong legal and corporate background and will bring
executive leadership with a focus on quality, service and innovation.

    Mark O. Horrelt, a Canadian national, currently sits on the Board of
Directors of Anderson & Associate Lawyers, Spain. Most recently, he has acted
as the interim CEO of a midsized information technology company to secure a
manufacturing and online gaming agreement in China. Formerly, Mr. Horrelt was
managing Director of Knoops & Horrelt International Law in The Hague. He has a
Master's degree in Public International Laws from the University of Leiden
where he worked under the supervision of Professor John Dugard of The
International Law Commission, and is an alumnus of The Hague Academy of
International Law. He also has a degree in Commerce from St. Mary's
University, Canada, and he began his career working as a commodities broker in
Toronto before moving on to the financial markets in London.

    He was later drawn to the world of human rights and humanitarian aid and
worked long term as Project Co-ordinator for Medecins sans Frontieres in
Somalia and Sudan under conditions of famine and civil war. He also acted as
Chief Negotiator to facilitate emergency medical relief in those countries.
Among other things, he has worked as a consultant for aid organizations and as
Director of Corporate Fund Raising for Save the Children. Notably, Mr. Horrelt
has been legal advisor in a case before the International Criminal Tribunal
for Rwanda and the International Criminal Tribunal for the Former Yugoslavia.

    About MAX Entertainment Holdings, Inc.

    MAX Entertainment Holdings, Inc. is a company comprised of various
subsidiaries in the sports and entertainment market. Max was founded in July
2006 and has been traded as a holding company since May 2007 on the OTC market
in New York. After much experience in the entertainment field, Max was formed
to capitalize on the immense potential of the Internet and related
technologies such as mobile phones, VOIP, online communities, TV and radio.

    By combining this potential with its two core businesses, Mixed Martial
Arts (MMA), one of the fastest growing sports markets in the world, and
Europlay, an exciting new mobile telephone games platform which will provide
unique, modern and innovative low stakes games to be played on mobile
telephones and Internet, Max will realize substantial revenues.

    Mixed martial arts (MMA) has rapidly emerged as one of the fastest
growing and most profitable sports in the world. It is a combat sport in which
a variety of fighting techniques are used, and is now considered mainstream
entertainment and on of TV's greatest sporting spectacles. In the USA it can
be seen as The UFC (Ultimate Fighting Competition), which has skyrocketed in
popularity and is seen as a "big ticket" event much like boxing. Europe has
had no equivalent until now. Transporting this success to Europe, Max is
relying on already existing structures and making use of the enormous
potential of the Max brand to appeal to a broad cross-section of the
population.

    The market for MMA and Max fighters is enormous, particularly combined
with television, live events, merchandizing and online ventures, which are all
crucial components of the long term vision for Max Entertainment and will
enable investors to achieve high returns. Already MAX has generated a strong
interest and market niche in Europe and is poised for expansion.

    Its second core business is Europlay, a fully licensed mobile telephone
games platform with worldwide potential of which Max Entertainment has
recently signed a deal to acquire the majority share. Given the extremely high
rate of mobile penetration globally, it has become the key means for people to
communicate with each other. The total number of mobile phone subscribers in
the world was estimated at 2.15 billion! Currently, simple mobile text
messaging is the most widely used service with 1.8 billion users generating
USD 1.8 billion in revenue in 2006. The potential profits from mobile phone
low stake games are very substantial.

    For more information please contact: Mark O. Horrelt

    MAX Office in New York, Phone: (+1) 212-231-8406

    www.max-holdings.com, www.maxfighters.com

    The statements in the press release that relate to the company's
expectations with regard to the future impact on the company's results from
new products or actions in development are forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of 1995. The
statements in this document may also contain "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Since this information may contain
statements that involve risk and uncertainties and are subject to change at
any time, the company's actual results may differ materially from expected
results.




For further information:

For further information: MAX Entertainment Holdings, Inc. Mark O.
Horrelt, +1-212-231-8406 www.max-holdings.com www.maxfighters.com

Organization Profile

MAX ENTERTAINMENT HOLDINGS, INC.

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