Mario Cecchini Joins Astral Radio

MONTREAL, Feb. 23 /CNW Telbec/ - Astral Radio, a division of Astral Media Inc. (TSX: ACM.A ACM.B), announces today the appointment of Mario Cecchini to the position of Senior Vice-President, Sales and Marketing. Mr. Cecchini will lead the sales and marketing team for Astral's 83 radio stations across the country.

"I am particularly pleased to welcome Mario into the great Astral family. He has a remarkable track record and an in-depth knowledge of the radio and media industry across Canada. Mario enjoys an exceptional reputation in the industry," stated Jacques Parisien, President of Astral Radio and Executive Vice-President and Chief Operating Officer of Astral.

"I am very excited to join one of the country's largest media companies and am particularly delighted to continue working in radio. Our industry is undergoing important transformations and the emergence of new technologies and platforms offer us unique growth opportunities," said Mario Cecchini.

Mario Cecchini cumulates over 25 years of experience in the media industry having previously held several senior management positions at Telemedia, TQS and Zoom Media. Until recently, he was Vice-President, Corus Québec. Mr. Cecchini's nomination will be effective March 14, 2011.

Astral Radio is part of the Astral family. Astral is one of Canada's largest media companies. It operates over 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE ASTRAL MEDIA INC.

For further information:

Hugues Mousseau
Manager, Corporate Communications
Astral Media Inc.
514-939-5000
hmousseau@astral.com

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