In-Vehicle Advertising and Camera Obstruction Analytic Deliver New
Capabilities to Bus Fleet Operators
OTTAWA, Feb. 18 /CNW Telbec/ - March Networks(R) (TSX:MN), a leading
provider of intelligent IP video and business analysis applications, today
announced enhancements to its powerful VideoSphere(TM) Mobile Suite for bus
transportation agencies. The expanded offering includes software features that
increase operational efficiency and a new, in-vehicle advertising application
that enables operators to generate revenue while improving onboard security.
March Networks provides bus fleet operators worldwide with high
performance video surveillance solutions that help them reduce risk, enhance
staff and passenger safety and operate more efficiently. The solutions
integrate mobile and fixed recording platforms, IP and ultra-wide dynamic
range cameras, and other system peripherals, and can be managed
cost-effectively over secure, wireless networks.
The introduction of in-vehicle advertising in this latest software
release extends the capabilities of the VideoSphere Mobile Suite beyond core
security and monitoring applications. It enables bus fleet operators to
generate recurring revenue through the sale of dynamic advertisements
displayed via onboard digital signage. Operators can manage and upload content
automatically over a wireless network and can intersperse the ads with
scheduling or other information to strengthen customer service. They may also
choose to interchange ads with selected in-vehicle camera views to draw
passengers' attention to the surveillance system and deter crime more
Also included in the enhanced software suite is a new Camera Obstruction
Detection analytic designed for high traffic, in-vehicle environments. The
programmable analytic alerts maintenance or security staff automatically to
any obstruction impeding a camera's view for a set period of time. It helps
ensure blocked cameras are cleared quickly and that valuable video evidence is
available when needed. Additional improvements to the mobile suite's advanced
health reporting software and integrated GPS mapping deliver further
"Our transportation solutions are designed to meet the unique
requirements of onboard and fixed transit environments, where reliability and
efficient video management via wireless networking is of critical importance,"
said Fabrizio Colciago, Chief Technology Officer, March Networks. "These
latest additions to the VideoSphere Mobile Suite allow bus fleet operators to
work more effectively and benefit from new revenue-generating opportunities
that can dramatically reduce their total cost of ownership."
March Networks will demonstrate its expanded VideoSphere Mobile Suite, as
well as its integrated IP video solutions for fixed transportation
environments, in Booth 3 at the APTA TransITech Conference, February 17-20, at
the Hilton Toronto in Toronto, Canada.
About March Networks
March Networks(R) (TSX:MN) is a leading provider of intelligent IP video
and business analysis applications that enable organizations to reduce losses,
mitigate risks and improve security and operational efficiency. The Company's
advanced software suite includes enterprise-class video management, powerful
analytics and comprehensive managed and professional services. Its software
and systems are used by leading financial institutions, retailers,
transportation authorities and other organizations in more than 50 countries.
For more information, please visit www.marchnetworks.com.
This release contains certain forward-looking information, including
expectations of future business. This information is based on the Company's
current expectations and assumptions that are subject to a variety of risks
and uncertainties that are difficult to predict and that may be beyond March
Networks' control. Actual results could differ materially from those expressed
in any forward-looking statements due to factors such as customer demand and
timing of purchasing decisions, increased levels of competition, technological
changes and the successful development of new products, dependence on
third-party manufacturers, risks relating to intellectual property
infringement claims, and other risks and factors identified in March Networks'
public filings with regulatory authorities in Canada. March Networks assumes
no obligation to update these forward-looking statements as a result of new
information or future events.
(*) MARCH NETWORKS, the MARCH NETWORKS logo and VideoSphere are
trademarks of March Networks Corporation. All other trademarks are the
property of their respective owners.
For further information:
For further information: Peter Wilenius, March Networks Corporation,
(613) 591-8181, firstname.lastname@example.org