Mapping Ontario's Tourism Future

    McGuinty Government Gets Ontarians Talking About Tourism Potential

    TORONTO, June 4 /CNW/ -


    Tourism is a multi-billion dollar global market, and Ontario is mapping a
path to ensure the province's tourist industry creates jobs and economic
benefits well into the future.
    The province is undertaking a competitiveness study to look at ways to
increase Ontario's share of the tourism market. An important step in this
process starts today with the release of a discussion paper to help generate
ideas on how to reinvent the tourism industry.
    The public can visit to get a copy of Mapping
Ontario's Tourism Future. The document asks Ontarians for ideas on how to
shape the future of tourism in Ontario.
    This spring, the province announced Greg Sorbara, MPP for Vaughan and
former Minister of Finance would get Ontarians talking about the future of
Ontario tourism; raise the profile of the tourism industry; and design a
strategy that identifies clear actions for industry and clear roles for all
levels of government.


    "Tourism is a major contributor to our economy and has tremendous
potential for growth. We're encouraging everyone to think big, bold and out of
the box to help make Ontario the world's destination of choice," said Tourism
Minister Peter Fonseca.
    "We need to reinvent tourism in Ontario. This study is an important
opportunity to grow a key economic sector for Ontario - a sector that is
experiencing phenomenal growth world-wide," said MPP Greg Sorbara, Chair of
Ontario Tourism Competitiveness Study.


    -   Tourism is a $22.8 billion industry in Ontario (Statistics Canada),
        supporting more than 300,000 jobs.
    -   Ontario's main tourism markets include the U.S., the U.K., Germany,
        Japan and France.
    -   Emerging tourist markets for Ontario include Mexico, China, South
        Korea, India, Italy and Australia.
    -   Today's launch coincides with National Tourism Week, whose theme this
        year is Potential Worth Exploring.


    Discover other things to do in Ontario (
this summer.

                                                      Disponible en français

For further information:

For further information: Alicia Farrow, Minister's Office, (416)
325-4543; Mark Thompson, Communications Branch,  (416) 326-6893

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Ontario Ministry of Tourism

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