Maple Syrup as Fuel - Rock 'n' Roll Oasis Montreal Marathon selects Quebec company BRIX as official supplier of energy gels

MONTREAL, July 5, 2017 /CNW Telbec/ - On September 24, participants in the half-marathon and marathon will cross the finish line fueled by maple syrup. Thanks to a new partnership, Quebec company Brix will be the official supplier of energy gels for the Rock 'n' Roll Oasis Montreal Marathon & ½ Marathon.

Founded by a maple syrup producer based in the Montérégie region, Brix sells 100% maple performance gels. These completely natural and non-processed gels contain no colouring agents or preservatives.

"We are always on the lookout for the best products to offer our runners, and we chose Brix for its high-performance, 100% natural, locally manufactured gels. We are delighted to make this top quality Quebec product known to runners from here and elsewhere," said Louis Malafarina, Executive Director of the Marathon. "It is also a natural partnership for us since Brix gels already proved their worth at last year's event."

Arianne Raby, the women's marathon winner (42.2 km) at the 2016 Rock 'n' Roll Oasis Montreal Marathon, is among the elite runners who have already integrated Brix gels into their routine.

"With long distance races that require extensive training, dietary supplements such as energy gels are essential," she says. "Brix maple gels are delicious and help me maintain my pace during the race. I like to think that they gave me that extra push I needed to win the marathon last year!"

Performance gels are a compact form of energy that enables athletes to easily refuel with carbohydrates and electrolytes during a long run. They are easy to carry and are absorbed quickly by the body.

"We are very happy to encourage those participating in this major sports event and enable them to combine good taste and performance with tasty natural products adapted to the needs of endurance athletes," said Mario Plouffe, President and CEO of Brix.

The benefits of maple for runners

Made from concentrated maple syrup, Brix's gels provide the same numerous nutrients as maple syrup. Potassium, an electrolyte that contributes to maintaining athletic performance by helping balance liquid pressure in cells, as well as zinc, calcium, magnesium and manganese, minerals that improve muscular metabolism and develop strength. Brix also contains polyphenols, which are antioxidants that reduce muscle fatigue when consumed before and during training.

For more information on training or to register for the marathon, visit RunRocknRoll.com/Montreal.

About Brix – Refuel Naturally

Brix takes its inspiration to make energy gels from Mario Plouffe's passion for maple syrup production and endurance sports. Made exclusively from maple syrup produced at Érablière Boisé du Lac, his maple grove located at Mont Yamaska, in the Montérégie region, Brix's gels are 100% natural. Brix products are available throughout Canada in over 150 points of sale.

About the Rock 'n' Roll Oasis Montreal Marathon & ½ Marathon

In 2017, the Rock 'n' Roll Oasis Montreal Marathon & ½ Marathon, whose 27th edition coincides with Montreal's 375th anniversary year, will be marked by novelty. Organized by Festival de la Santé, in conjunction with Competitor Canada, the Rock 'n' Roll Marathon Series is the world's largest running series, with over 500,000 runners participating in events worldwide every year. The series started with the simple idea of making running fun, and has transformed the running landscape by livening up the route with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 30 destination cities, drawing visitors from around the world. Over the history of the Rock 'n' Roll Marathon Series, charity partners have raised more than $330 million through the events for a variety of worthy causes. Registration for the Rock 'n' Roll Oasis Montreal Marathon & 1/2 Marathon can be accessed at the following address, and there are five distances to choose from: www.runrocknroll.com/montreal/en/register/.

 

SOURCE Rock 'n' Roll Oasis Montreal Marathon

For further information: Rock 'n' Roll Oasis Montreal Marathon, Caroline Lavoie, 514-781-4501, clavoie@octanestrategies.com

RELATED LINKS
http://www.runrocknroll.com/montreal/

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