Maple Leaf Statement on Notification and Product Recall Timeline



    TSX: MFI

    TORONTO, Aug. 28 /CNW/ - Maple Leaf Foods has issued the following
statement in response to inquiries related to the timeline of the posting and
distribution of our recalled product information.
    We announced an extended recall at a news conference on the evening of
Saturday, August 23, 2008 at 9:30 p.m. We believed that it was important to
take broader preventative action to respond to the situation promptly,
comprehensively, and to do what is in the best interests of consumers.
    In an effort to make the list accurate, given the long list of products,
we took much of Sunday to ensure its accuracy and validate it with the CFIA.
This extended recall was done on a precautionary basis. It was posted and
distributed at approximately 4:30 p.m. on the afternoon of Sunday, August 24,
2008. It is our belief that customer recall processes cannot begin until we
publish specific product information, which was done as of 4:30 pm, Sunday
afternoon.

    Maple Leaf Foods Inc. is a leading food processing company, headquartered
in Toronto, Canada. The Company employs approximately 23,000 people at its
operations across Canada and in the United States, the United Kingdom and
Asia. The Company had sales of $5.2 billion 2007.





For further information:

For further information: Media Inquiries contact: Linda Smith, (905)
285-6721; www.mapleleaf.com


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