Maple Leaf celebrates Chinese New Year with the Launch of New Chinese Sausage

 

MISSISSAUGA, ON, Feb. 17, 2015 /CNW/ - To celebrate Chinese New Year and Canada's proud heritage of diversity, Maple Leaf Foods is launching two Chinese-style sausage products with the authentic flavours that Chinese-Canadians love the most.  

"Finding authentic-tasting chinese sausages across major retail banners was typically a challenge," said Adam Grogan, Senior Vice President, Marketing and Innovation, Maple Leaf Foods . "We are so proud to offer Chinese Canadians the sausages that they know and love.  Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home.  Both sausages are made from the goodness of Canadian-raised pork and chicken.  They're the perfect complement to meals that bring families together during Chinese New Year. They're also ideal any time you're looking for the  great taste of tradition from a made-in-Canada brand you can trust."

Both Chinese-style sausages are available at select stores across Canada including Food Basics, Fresh Co, Metro (ON), Zehr's (ON), Loblaws (ON), and Real Canadian Superstore.   All packages have Chinese scripture, making it easy for consumers to identify in-store.

For more information about the Chinese-style sausages, please visit www.mapleleaf.com/chinese. For great-tasting recipes, including Claypot Chicken and Sausage Dinner, Chinese Sausage Fried Rice, Sausage and Scallop Stir Fry and Sticky Rice Bowls with Sausage, visit www.appehtite.ca.

Maple Leaf was voted most trusted brand in the Packaged Meats Category by Canadian shoppers based on the 2014 and 2015 BrandSpark Canada Shopper Study. 

ATTENTION EDITORS: PRODUCT AND RECIPE PHOTOS ATTACHED

Maple Leaf Foods makes great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™.  The Company's portfolio includes packaged meats, ready-to-cook and ready-to-serve meals and value-added fresh pork, poultry and turkey. Maple Leaf is committed to being a sustainable company through advancing health and nutrition, eliminating waste, treating animals well and valuing our people and communities. The Company employs approximately 12,000 people in its operations across Canada and exports to more than 20 global markets, including the U.S. and Asia. The company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).

SOURCE Maple Leaf Foods Inc.

Image with caption: "Chinese Style Sausage - Pork and Chicken (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12224.jpg

Image with caption: "Chinese Style Sausage - Pork (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12225.jpg

Image with caption: "BrandSpark Most Trusted (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12226.jpg

Image with caption: "Chinese Sausage Fried Rice (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12227.jpg

Image with caption: "Claypot Chicken and Sausage Dinner (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12228.jpg

Image with caption: "Sausage and Scallop Stir Fry (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12229.jpg

Image with caption: "Sticky Rice Bowls with Chinese Sausage (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20150217_C5587_PHOTO_EN_12230.jpg

For further information: Media Contact:Dave Bauer, Director, Public Affairs, 905-285-1510, david.bauer@mapleleaf.com

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