Goodyear launches search for Canada's longest commuter
TORONTO, Sept. 16 /CNW/ - Summer holidays just ended, but 25 per cent of
commuters say they'd take a pay cut for a shorter drive to work and
13 per cent confess they've wanted to quit their job because of the daily
drive, according to a new poll by tire maker Goodyear Canada. Against this
backdrop, Goodyear is launching a search for the Canadian with the longest
daily commute (www.goodyearlongestcommute.ca) to reinforce the importance of
getting there safely each and every day.
"Super-commuters are unsung heroes, and we think its time to identify
them and celebrate them," said Ian McIntosh of Goodyear Canada. "Our search
will crown the individual who commutes the furthest, no matter what the
distance, Goodyear tires will help you get there safely."
The winner of Goodyear's search for the longest commute will be awarded
$5,000 worth of prizes that pamper both car and driver, including new Goodyear
tires and even chauffeur service for a day.
"Commuting is an increasing part of life for many Canadians. Goodyear's
efforts to find Canada's longest commuter raise awareness of growing commute
times and the importance of safe driving," said Ryan Lanyon from Smart Commute
of Metrolinx. "Whether you're traveling short distances or a candidate to win
Goodyear's search, we encourage safe driving and the use of carpools to reduce
congestion and pollution."
According to the most recent Statistics Canada findings (2005), Canadian
drivers spend an average of 63 minutes per day commuting roundtrip between
home and work. Goodyear's Longest Commuter Poll sheds light on who's making
the trips, and how far is too far (regional data available):
Driven to Extremes:
- Thirteen per cent of drivers said they've considered quitting their
jobs because of the commute times.
- Those living in BC and Alberta are most aggravated by the drive with
almost one in five (17 per cent) saying the commute time has almost
driven them to quit.
Who Drives the Distance?
- Commuters in Ontario are most likely (28 per cent) to say they'd take
a pay cut in exchange for a shorter commute to their workplace.
- Commuters in Manitoba/Saskatchewan and BC are least likely
(18 per cent) to consider less pay for less driving.
- Slightly more women (27 per cent) than men (24 per cent) put time
ahead of money.
How Far is Too Far:
- Forty per cent of working Canadians say that the maximum amount of
time they would be willing to spend commuting to and from work each
day is under 30 minutes, but 13 per cent say they could hack a
60-90 minute daily round trip.
- It gets very lonely beyond that, with just six per cent who would
tolerate a commute of 90-100 minutes; two per cent say they could
grind out more than three hours a day on the road.
Get There Safely
Whether commuting three minutes or three hours, Goodyear Canada encourages
Canadians to make safety the number one priority, starting before the rubber
even hits the road:
- Think ahead and check to see that you have enough fuel to make it to
your final destination - should you encounter gridlocked traffic.
- Vehicles in most of Canada should be equipped with winter tires,
which can reduce stopping distance by up to 25 per cent, or two to
three car-lengths, on snow and ice.
- Stay alert and avoid distractions behind the wheel - make sure your
car is in park before making or taking telephone calls, and abide by
provincial laws governing the use of mobile phones in vehicles.
- Carpooling reduces traffic congestion and vehicle emissions, while
helping you save money. If you're the owner of the carpool vehicle,
you've got an added responsibility to ensure the safety of your
- Make sure your vehicle and tires are checked at regular intervals for
a safe and reliable ride each time. Accurate vehicle and tire
maintenance improves fuel economy.
- Allow enough time to obey speed limits and all rules of the road, so
you can arrive safely at your end destination.
About the Goodyear Search for the Longest Commuter:
- Log on to www.goodyearlongestcommute.ca to report your commute
distance to work.
- The contest runs from 5am ET on September 16, 2008 and closes at
11:59 pm ET on November 30, 2008.
- The contest is open to all residents of Canada, excluding Quebec, who
hold a valid driver's license in their province or territory, and
travel by vehicle to work.
- This contest is not open to commercial vehicles.
- The commute distance is measured and validated as the most direct
route from home address to place of work, as determined by Goodyear
- Commute is considered one way to work.
- The winning entrant will be selected as the person who travels the
farthest distance from home to his/her place of work by vehicle.
About Goodyear Canada
Goodyear Canada Inc. is a leading manufacturer of tires for automotive
and commercial/industrial markets. The company has operations and offices in
Ontario, Quebec and Alberta, in addition to a national network of committed
independent retailers. Goodyear Canada is a wholly-owned subsidiary of The
Goodyear Tire & Rubber Company of Akron, Ohio.
The Goodyear Carpool Poll was conducted by Harris/Decima on August 7th to
August 17th, 2008 among a sample of 1,000 Canadians, and has a margin of error
+/-3.1 per cent, 19 times out of 20.
About Smart Commute @ Metrolinx
Smart Commute and the Carpool Zone are programs of Metrolinx, that work
with local employers across the region to improve commuter options like
carpooling, transit, cycling, walking and telework. More than 75 employers
with almost 200,000 employees have signed on to Smart Commute. Metrolinx, an
agency of the Government of Ontario, was created by the Government of Ontario
to provide seamless, coordinated transportation links throughout the Greater
Toronto and Hamilton Area. To learn about your options, visit
For further information:
For further information: Jennifer Hills or Sheryl So, Environics
Communications, (416) 969-2669 or (416) 969-2725