Product Allocation aims to help ensure your money will last throughout
TORONTO, April 13 /CNW/ - Manulife is launching an investor advertising
campaign to take its Product Allocation strategy to Canadians to help
them work with their advisors as they plan ahead for retirement.
As part of an initiative launched for advisors in 2008, Manulife's
newest Canadian ad campaign aims to help consumers learn more about
Product Allocation from Manulife and how it can help them better plan
and protect their retirement income. The ads highlight the Product
Allocation rich-media investor website, which can be found at http://www.helpmysavingslast.ca
"Pre-retirees and retirees need to protect the wealth they've worked so
hard to accumulate," says J. Roy Firth, Executive Vice President,
Manulife Financial. "As Canadians live longer, they also need to plan
for some growth, which may mean incorporating equities into a
For investors nearing or in retirement, advisors can use Product
Allocation to help determine the optimal combination of investments for
both growth and guaranteed income. "For investors in this critical
stage of their lives, this is a unique strategy that can help advisors
and investors construct the most appropriate portfolio," says Firth.
The investor focused Product Allocation site offers a range of
educational video resources to help Canadians plan for retirement,
while working closely with an advisor.
For those without an advisor, they can click on a tab that will help
them connect with an advisor who can explain how Product Allocation
could help them plan for retirement and better manage their finances.
Investors can also download a brochure that covers the risks faced in
retirement and through an interactive tool, find out what matters most
to them in retirement.
"Many Canadians approaching retirement are worried that they will either
have to work longer or cut their expectations for retirement income,"
says Bob Tillmann, Vice President Manulife Financial. "Our Product
Allocation approach is one more way Manulife and its advisors can help
to provide clients with solid income strategies that can help them live
the retirement they want and deserve."
The Product Allocation approach separates a client's portfolio into
three retirement product categories: annuities, Guaranteed Minimum
Withdrawal Benefit products and non-guaranteed income products, such as
traditional mutual funds, with systematic withdrawal plans. An online
Product Allocation tool available to advisors allows them to help evaluate a
client's current product portfolio and then projects the likelihood
that a desired income stream will be sustainable.
"Asset allocation plays an important role in the wealth accumulation
phase of investing," said Mr. Tillmann. "But the optimal mix of
investment products for those who require income is necessary to
mitigate risk for a sound retirement income plan."
For more information on Product Allocation from Manulife, please contact
your advisor or visit www.helpmysavingslast.ca.
About Manulife Financial
Manulife Financial is a leading Canadian-based financial services group
operating in 22 countries and territories worldwide. For more than 120
years, clients worldwide have looked to Manulife for strong, reliable,
trustworthy and forward-thinking solutions for their most significant
financial decisions. Our international network of employees, agents
and distribution partners offers financial protection and wealth
management products and services to millions of clients around the
world. We provide asset management services to institutional customers
worldwide as well as reinsurance solutions, specializing in life and
property and casualty retrocession. Funds under management by Manulife
Financial and its subsidiaries were $475 billion (US$478 billion) as at
December 31, 2010. The Company operates as Manulife Financial in Canada
and Asia and primarily as John Hancock in the United States.
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,
and under '945' on the SEHK. Manulife Financial can be found on the
Internet at www.manulife.com.
SOURCE Manulife Financial
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