Alzheimer Society hosts Canada's biggest Coffee Break® to raise funds for Alzheimer support
TORONTO, Sept. 15, 2011 /CNW/ - The Alzheimer Society is encouraging
Canadians to take part in the country's largest Coffee Break® on September 15, 2011.
Held every September, from Vancouver to Toronto to Halifax and points in
between, Coffee Break events raise funds in exchange for a cup of
coffee. Donations support Alzheimer Society programs and services that
improve the quality of life of individuals and their families living
with Alzheimer's disease and other dementias. Anyone can host a Coffee
Break - friends, families, or corporations - at home, at work or other
public venue. This year's goal is $1.5 million.
"For many Canadians living with this devastating disease, the Alzheimer
Society is their lifeline," says Andrea Grimm, Chief Fund Development
Officer at the Alzheimer Society. "We provide practical support,
training and information in communities across Canada, while our
programs make a tremendous difference to the individuals and families
living with dementia. We're encouraging Canadians to get involved and
spread the word so we can help even more people with this disease."
Demand for these services is steadily climbing as the number of
Canadians with dementia surges. An estimated 1.1 million Canadians will
be affected by 2038. This number does not take into account thousands
of caregivers who already clock a staggering 231 million hours a year
in unpaid care. Burgeoning baby boomers will compound this trend. The
risk for the disease doubles every five years after age 65.
While Coffee Break officially kicks off September 15, participants can
host their event any time during the month and into October, and can be
as simple or elaborate as they like, from organizing corporate
challenges to holding trivia nights, to staging events at local coffee
shops or shopping malls.
Those interested can also donate by purchasing Coffee Break decals from
this year's campaign supporters: Bulk Barn, from September 7 through
22, and Kent Building Supplies, throughout September.
For registration, tips and information on how to get started, visit www.alzheimercoffeebreak.ca
About Coffee Break
Coffee Break® is the Alzheimer Society's largest nationwide fundraising event. Since
launching in 1996, it has raised more than $13 million. Funds remain in
local provinces and communities. The Alzheimer Society thanks Bulk Barn
and Kent Building Supplies for their generous support and Mother
Parkers for their in-kind contribution.
About Alzheimer's disease
Alzheimer's disease is the most common form of dementia. It is a fatal
brain disease that progressively impacts memory, speech and behaviour.
Eventually those affected will become dependent on others for every
aspect of their care. The disease can start to develop 10 to 20 years
before symptoms appear. Age is still a major risk factor, but the
disease can also strike people in their 50s and 40s.
About the Alzheimer Society
The Alzheimer Society is the leading nationwide health charity for
people living with Alzheimer's disease and other dementias. Active in
more than 150 communities across Canada, the Society offers Help for Today through our programs and services for people living with dementia and Hope for Tomorrow… ® by funding research to find the cause and the cure.
SOURCE Alzheimer Society of Ontario
For further information:
Chief Communications & Media Relations Officer