"Make It Seven" Day Slated for June 19th as Three New Corporate Partners Rally to the Cause



    
    Prime Restaurants, DeWalt Tools, and First Ontario Credit Union Add
    Support for New NHL Team
    

    TORONTO, June 10 /CNW/ - Three new corporate partners are throwing their
support behind the campaign to bring a new NHL team to southern Ontario, as
plans for designating June 19th Make It Seven Day across Canada were announced
today.
    Prime Restaurants, DeWalt Tools, and FirstOntario Credit Union have
joined anchor partners Labatt Blue and Home Hardware in the Make It Seven bid
for a new hockey team, led by Jim Balsillie. In addition to the corporate
support, over 155,000 people have also joined the campaign by signing up to
the website at www.makeitseven.ca.
    "Just as any team needs to have top talent on the ice, strong partners
are also key to the success of a franchise," said Balsillie. "These new
partners and the people signing up daily on the website are adding some
tremendous new bench strength to the Make It Seven team."
    Corporate partners, and fans alike, are being encouraged to mark Friday,
June 19th as a day to rally support for the cause. For instance, starting on
the 19th, all guests who order a Labatt Blue at a participating Prime
Restaurants location will receive a colourful Make It Seven bumper sticker.
Participating Prime Restaurant brands include Casey's Grill (*) Bar, East Side
Mario's, Fionn MacCool's, Darcy McGee's, Paddy Flaherty's and Tir Nan Og.
    "At Prime Restaurants our passion for great food is only rivaled by our
passion for hockey," said Nick Perpick, President and COO of Prime Restaurants
of Canada. "Through this Make It Seven promotion we're excited to unite our
local communities and guests in rallying support for adding more of Canada to
our great Canadian pastime."
    DeWalt Tools will further mobilize support through special advertising
and promotional initiatives linked to the Make It Seven campaign.
    "Our slogan is 'Guaranteed Tough,' so in that spirit we are pleased to
help add some additional muscle to the 'Make It Seven' bid," said Dave Howe,
President of DeWalt.
    FirstOntario Credit Union, already a supporter of the Hamilton Bulldogs
American Hockey League club, and the Niagara Ice Dogs Major Junior club will
spread the Make It Seven word through promotional and advertising initiatives
out of their corporate head office in Hamilton and also through their 17
branches in and around Hamilton, Niagara, Halton and Southwest Ontario.
    "We have a proud history of support for hockey in Hamilton, so we
wouldn't miss the chance to a part of this exciting new chapter," said
FirstOntario's vice-president of Sales & Marketing, David Schurman.

    About Prime Restaurants of Canada Inc.

    Prime Restaurants of Canada Inc. operates and franchises a diversified
portfolio of leading brands of casual dining restaurants and premium pubs
across Canada under such trade-marks as: "East Side Mario's," "Casey's Grill -
Bar," "Fionn MacCool's," "D'Arcy McGee's," "Paddy Flaherty's," "Tir nan Óg,"
"Bier Markt" and "Pat & Mario's." Prime Restaurants Royalty Income Fund is
listed on the Toronto Stock Exchange under the symbol EAT.UN. Visit
www.primerestaurants.com for more information.

    About DeWalt

    DeWalt is a leading manufacturer of industrial power tools with more than
300 power tool and equipment products as well as 800 power tool accessories,
including corded and cordless drills, saws, hammers, grinders, routers,
planers, plate joiners, sanders, lasers, generators, compressors and nailers,
as well as saw blades, metal and masonry drill bits, abrasives, screw driving
accessories and more. DeWalt tools can be found wherever tools are sold,
nationally and internationally. With more than 1,000 factory owned and
authorized locations, DeWalt has one of the most extensive service and repair
networks in North America.

    About FirstOntario Credit Union

    In business since 1939, FirstOntario Credit Union is headquartered in
Hamilton, serving over 70,000 Members and offers a full suite of banking
products including daily banking, mortgages, lines of credit, loans, financial
planning and investments. FirstOntario has over $2.1 billion in funds under
management and currently has 17 branches serving 11 communities within the
Hamilton, Halton and Niagara regions as well as South-Western Ontario.





For further information:

For further information: Brenna Flynn, Veritas Communications Inc.,
(416) 955-4581, Flynn@veritascanada.com, www.makeitseven.ca

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JIM BALSILLIE

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MAKE IT SEVEN

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