"Make It Seven" day gives fans a voice



    Activities to raise money for minor hockey in communities across Canada

    TORONTO, June 18 /CNW/ - Hockey fans in cities across Canada are being
encouraged to show their support Friday June 19 for a seventh NHL team in
Canada.
    "Make It Seven day is all about providing a voice to Canadian hockey
fans, while raising money for minor hockey teams across the country. Canadians
have proven themselves to be the best hockey fans in the world. They need to
be heard," said Jim Balsillie, who also urged area fans to attend a noon rally
Friday in Hamilton.
    Make It Seven Day can be celebrated by any hockey fan, anywhere in
Canada. And by celebrating, fans will be helping raise money for minor hockey
programs in their communities. The rallying cry is being supported by
corporate partners Home Hardware, Prime Restaurants, Labatt Blue, DeWALT, and
FirstOntario Credit Union.

    
    Make It Seven day plans include:

    -   A City of Hamilton fan rally from 12-1:30 p.m. EST at Jackson Square
        in downtown Hamilton, directly behind the proposed new home of the
        team, Copps Coliseum.

    -   Home Hardware (www.homehardware.ca) stores across Canada will help
        raise funds for local minor hockey. Consumers will be invited to make
        a donation to a local minor hockey program and will receive a "Make
        it Seven" window sign to show their support for the cause;

    -   FirstOntario Credit Union (www.firstontariocu.com) is holding
        barbeques at participating branches Friday and Saturday.

    -   All guests who order a Labatt Blue at a participating Prime
        Restaurants (www.primerestaurants.com) location (e.g. Casey's Grill
        (*) Bar, East Side Mario's, Fionn MacCool's, Darcy McGee's, Paddy
        Flaherty's and Tir Nan Og) will receive a colourful "Make It Seven"
        bumper sticker;

    -   The Labatt Blue Facebook Contest (www.facebook.com/labattblue) offers
        fans a chance to win season tickets for team's inaugural season;

    -   Prizes and gift cards from DeWALT (www.dewalt.com), Prime Restaurants
        and Home Hardware are available to win on select radio stations
        across the country;

    -   FirstOntario Credit Union, DeWALT, Prime Restaurants, Labatt and Home
        Hardware are supporting the rally in Hamilton.
    

    "It all adds up. We have a market that is crying out for an NHL
franchise, great fans, a plan for a state-of-the-art arena and tremendous
corporate support from Home Hardware, Labatt Blue, Prime Restaurants, DeWALT
and FirstOntario Credit Union," said Balsillie.
    In addition, Make It Seven Day offers fans a chance to "pick their
starting lineup" through an interactive e-card available at www.makeitseven.ca
to send to friends, family or co-workers. Fans can play the part of GM and
coach as they build their own team of beer-leaguers and all stars.
    Fans can draft six friends and forward them the customized e-card with a
picture of their friends' names emblazoned on Make It Seven hockey jerseys, to
mark Make It Seven Day in Canada.
    For more details on planned activities for "Make It Seven" Day, please
visit www.makeitseven.ca.

    
    About Home Hardware Stores Ltd.
    -------------------------------
    

    Home Hardware Stores Limited has a strong history of supporting the
development and future of hockey in Canada from local ice rinks to the world
stage. Home Hardware is the official sponsor of the Canadian Hockey League, a
sponsor of four Canadian NHL teams; the official sponsor of the World Junior
Championships 2008; and past sponsor of the International Ice Hockey
Federation (IIHF) Men's World Championships. Home Hardware's independent
Dealer network support's hockey's future stars through their active
involvement with hundreds of minor hockey teams and sponsorship of the Home
Hardware CHL/NHL Top Prospects Game for the past ten years.
    Home Hardware Stores Limited is Canada's largest independent hardware,
lumber and building materials and furniture retailer with more than 1,000
stores across Canada, under the Home Hardware, Home Building Centre, Home
Hardware Building Centre and Home Furniture banners. Dealers have access to
100,000 quality brand name and private label products and the company has
annual retail sales of $4.85 billion. The cooperative was founded on January
1, 1964 by 122 independent hardware Dealers.

    
    About Labatt Breweries of Canada
    --------------------------------
    

    Labatt Blue is the best-selling Canadian beer in the world. For more than
half a century Labatt has been involved in sports at every level in Canada and
has a long tradition of supporting grassroots hockey and connecting with
consumers through the country's beloved national pastime.
www.facebook.com/labattblue.

    
    About Prime Restaurants of Canada Inc.
    --------------------------------------
    

    Prime Restaurants of Canada Inc. operates and franchises a diversified
portfolio of leading brands of casual dining restaurants and premium pubs
across Canada under such trade-marks as: "East Side Mario's," "Casey's Grill -
Bar," "Fionn MacCool's," "D'Arcy McGee's," "Paddy Flaherty's," "Tir nan Óg,"
"Bier Markt" and "Pat & Mario's." Prime Restaurants Royalty Income Fund is
listed on the Toronto Stock Exchange under the symbol EAT.UN. Visit
www.primerestaurants.com for more information.

    
    About DeWALT
    ------------
    

    DeWALT is a leading manufacturer of industrial power tools with more than
300 power tool and equipment products as well as 800 power tool accessories,
including corded and cordless drills, saws, hammers, grinders, routers,
planers, plate joiners, sanders, lasers, generators, compressors and nailers,
as well as saw blades, metal and masonry drill bits, abrasives, screw driving
accessories and more. DeWALT tools can be found wherever tools are sold,
nationally and internationally. With more than 1,000 factory owned and
authorized locations, DeWALT has one of the most extensive service and repair
networks in North America.

    
    About FirstOntario Credit Union
    -------------------------------
    

    In business since 1939, FirstOntario Credit Union is headquartered in
Hamilton, serving over 70,000 Members and offers a full suite of banking
products including daily banking, mortgages, lines of credit, loans, financial
planning and investments. FirstOntario has over $2.1 billion in funds under
management and currently has 17 branches serving 11 communities within the
Hamilton, Halton and Niagara regions as well as South-Western Ontario.





For further information:

For further information: Brenna Flynn, Veritas Communications Inc.,
(416) 955-4581, Flynn@veritascanada.com, www.makeitseven.ca

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MAKE IT SEVEN

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