Majority of Canadians "weigh in" on their preference to follow a budget rather than a diet in 2008



    Capital One offers Prime +0.9% MasterCard to help Canadians "Lose the
    Rate"

    TORONTO, Jan. 28 /CNW Telbec/ - A new survey released by Capital One
Canada reveals that 41 percent of Canadians are staying away from making New
Year's resolutions altogether, but if they had to choose, almost
three-quarters (74 percent) would rather follow a budget than a diet. Of those
that have made resolutions, long-term fitness - both financial and physical -
appears to be the goal. Almost one in five (19 percent) Canadians say they
have resolved to get physically fit, while 11 percent resolve to get in shape
financially.
    The survey also shows that many Canadians are on the right track to
financial fitness. More than two thirds (71 percent) of those questioned say
they either stuck to their budget for holiday shopping or came in under.
However, the survey also revealed that one quarter (25 percent) of Canadians
do not know the interest rate on their primary credit card and the majority of
Canadians (58 percent) do not know that there are many low-interest options
available in the marketplace.
    "It's wonderful that Canadians are planning to take an active role in
securing their financial future in 2008," says Pam Girardo of Capital One
Canada. "January is the perfect time to set financial goals for the coming
year and to make a plan to help you get there. We are pleased to offer
consumers the Prime +0.9% Platinum MasterCard, with no annual fee or balance
transfer fee, to help Canadians achieve their New Year financial goals."
    To celebrate its Prime +0.9% MasterCard, Capital One has launched a "Lose
the Rate" promotion, playing off the weight loss resolutions that are
prominent at this time of year. A Capital One "Lose the Rate" Running Team
will be hitting the streets of Vancouver over the next few weeks to pass out
healthy snacks and remind Vancouverites that interest rates can be an
important factor in getting financially fit. Capital One also launched an
online "Win your Balance Transfer" contest for a chance to win up to $10,000.
More information about the contest can be found at losetherate.ca .
    The Prime +0.9% card, currently Canada's lowest long-term rate on
purchases and balance transfers, eliminates the hassle for consumers who are
tired of continually checking credit card rates - and often switching cards -
to ensure that their interest rate remains competitive. The card's interest
rate equals 0.9 plus the prime lending rate.

    Features of the Prime +0.9% Platinum Mastercard include:

    
    - Long-term interest rate equal to the Canadian prime rate +0.9% on
      purchases and balance transfers
    - No annual fee
    - No balance transfer fee
    - $0 fraud liability for fraudulent or unauthorized charges
    - Ability to choose your own payment date
    

    For more information on Capital One cards and services, and tips on how
to manage credit effectively, please visit Capital One's web site at
www.capitalone.ca .

    Survey Methodology

    The Ipsos Reid survey was conducted from January 7th to 10th, 2008. For
the survey, a representative randomly selected sample of 1,005 adult Canadians
was interviewed by telephone. Margin of error is 13.09 percent.

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard(R) credit cards since 1996, when the company
first introduced the Platinum MasterCard(R) in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF).


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Pam Girardo, Capital One, (416) 549-2783, 
Pam.girardo@capitalone.com

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