Samsung Electronics Canada reveals true price of personal printing
in the office
MISSISSAUGA, ON, June 16 /CNW/ - A majority of Canadians have a penchant
for personal printing in the office, says a recent Angus Reid Strategies
survey commissioned by Samsung Electronics Canada. According to the survey,
60 per cent of Canucks take time out of their busy workdays to print off
personal materials, including purchase confirmations, driving directions and
even the odd resumé.
The survey also revealed the demographics of printing practices,
discovering that the employees who are most likely to use the company printer
for personal use are the wealthiest, living in households earning $100,000 or
more a year (76 per cent).
"With Canadians spending such so much time at work, it's not surprising
many workers use the company printer for personal items," said Ronald Hulse,
Vice President Sales & Marketing, IT Division, Samsung Electronics Canada.
"For employers of all sizes, absorbing such printing expenses can seriously
affect a business' bottom line."
Equally as noteworthy, men are more likely than women to print out
directions at work (62 percent versus 56 per cent). In addition to printed
directions and maps (59 per cent), other personal printing includes online
purchase and bill payment confirmations (40 per cent), personal emails (39 per
cent), online news articles (39 per cent), colour photos (20 per cent), and
resumes (1 per cent).
Canadian companies - from SMBs to government offices to large enterprises
- spend a considerable amount of money on printing alone - not to mention
additional printing consumables and service costs. To help Canadian companies
curb the costs associated with non-work related printing, Samsung offers the
- Set limits on the company printer - Today's printers allow employers
to set limits on what can be printed. For example, limits can be set
to prevent employees from printing in colour, allowing companies to
save on colour ink.
- Default to duplex printing - Default to duplex printing. Companies can
limit their paper costs and consumption by automatically printing on
both sides of the paper.
- Think about the total cost of ownership - Consider the total cost of
ownership (TCO) when looking for a print management product. Take into
account the direct and hidden costs of a printer purchase such as
toner, paper and maintenance. For example, Samsung's fleet of printers
can save Canadian companies more than 30 per cent in TCO when compared
to the leading competitors.
Samsung, a leader in consumer electronics and IT products, offers a wide
selection of printers that provide increased operating efficiency for small,
medium and enterprise-sized businesses. Visit www.samsungforbusiness.ca for
more product information.
The study was conducted from May 1 to May 5, 2008 and surveyed 1,004
adult Canadians. It is considered accurate within +/- 3.1%, 19 times out of
About Samsung Electronics Canada Inc.
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.com.
For further information:
For further information: Diane Medeiros, APEX Public Relations, Phone:
(416) 924-4442 Ext. 234, E-Mail: firstname.lastname@example.org; Samantha Kemp-Jackson,
APEX Public Relations, (416) 924-4442 Ext. 248, email@example.com