A new Ipsos Reid survey suggests many Canadians feel they aren't getting
enough nutrition on a daily basis and may be turning to snacks with
multi-nutritional benefits to fill the gap.
TORONTO, Oct. 15 /CNW/ - Healthy eating is top-of-mind with many
Canadians, especially since the release of the new Canada's Food Guide earlier
this year. However, a recent Ipsos Reid survey reveals that while Canadians
say they are looking to supplement their diets with more wholesome foods, they
don't feel they're able to everyday. Canadians appear to want it all from
their snacks: nutrition, great-taste and convenience.
Two thirds of Canadians (63 per cent) say that when they snack between
meals, they are looking for nutritious food choices that are low in fat and
calories. Canada's Food Guide suggests that snacks can keep people energized
and provide important nutrients if chosen wisely. This may be why the majority
of Canadians (71 per cent) say they are looking for snacks offering multiple
nutritional benefits. With so many people coming up short when it comes to
their basic nutrition, snacking has become a way to top-up as well as fill-up.
Nature Valley has recently introduced FibreSource, a multi-nutritional
addition to its line of granola bars. This tasty snack contains 20 per cent of
the daily value of fibre, 300 mg of Omega-3, whole grains, as well as being
low in saturated fat with zero trans fat; all in a bar that has less than 130
calories per serving for consumers seeking more from their snacks.
"One quarter of Canadians believe they're not getting enough fibre, with
even more saying the same about Omega-3s and whole grains," said Pierrette
Buklis, Registered Dietitian and Manager of Health & Nutrition, General Mills
Canada. "With the introduction of wholesome choices like FibreSource,
consumers can increase their nutritional intake with great-tasting and
Snacks like FibreSource offer Canadians a convenient, wholesome and tasty
option to help them stay energized throughout the day.
Canadians surveyed by Ipsos Reid also revealed:
- Forty-six per cent believe that snack foods are usually either
healthy or tasty, but not both.
- Four in ten (37 per cent) of Canadians claim that they feel guilty
when they snack in between meals.
- The prevailing view (65 per cent) is that snack foods are usually not
a good source of nutrients.
- A quarter (27 per cent) of Canadians are snacking more often than
they used to due to time constraints.
- Nearly 40 per cent are feeling too time-strapped to worry about
getting specific nutrients in their everyday diets.
HOW DO THE PROVINCES COMPARE?
- Seventy-one per cent of Albertans try to select snacks that have
multiple nutritional benefits.
- One third of Albertans (33 per cent) say they are snacking more
because they have less time.
- Sixty-four per cent of Albertans look for wholesome food choices that
are low in fat and calories.
- Albertans were consistently the least likely to feel they get enough
fibre (58 percent), whole grains (50 per cent), and Omega-3
(35 per cent).
Atlantic Provinces (Nfld, NB, NS and PEI)
- Three quarters of Atlantic Canadians (75 per cent) try to select
snacks that have multiple nutritional benefits.
- Ninety per cent of Atlantic Canadians believe taste is important in
selecting a snack; just less than half (43 per cent) of Atlantic
Canadians think snack foods can never be both tasty and healthy.
- Two thirds of Atlantic Canadians (63 per cent) agree they look for
wholesome food choices that are low in fat and calories.
- Seven in ten Atlantic Canadians (68 per cent) feel nutritious snacks
are too expensive.
- Seven in ten British Columbians (71 per cent) try to select snacks
that have multiple nutritional benefits.
- Seventy-seven per cent of British Columbians believe that snack foods
are not a good source of nutrients.
- Because they feel they have a shortage of time, thirty-three percent
of British Columbians feel they snack more.
- Sixty-two per cent of British Columbians say they look for wholesome
food choices that are low in fat and calories.
- Ninety-two per cent of Ontarians think taste is important in
selecting a snack, forty-eight per cent think snack foods can never
be both tasty and healthy.
- Six in ten Ontarians (61 per cent) try to select snacks that have
multiple nutritional benefits.
- Four in ten Ontarians (37 per cent) feel they don't have time to
ensure they're getting specific nutrients.
- Seventy-one per cent of Quebec's population try to select snacks that
have multiple nutritional benefits. Although eighty-seven per cent of
the residents of Quebec feel taste is an important factor in choosing
a snack, less than half (42 per cent) of Quebecers agree that snack
foods can be healthy or tasty but never both.
- Two thirds of Quebecers (66 per cent) look for wholesome food choices
that are low in fat and calories.
- Just over half of residents of Quebec (52 per cent) think nutritious
snacks are too expensive.
Saskatchewan and Manitoba
- Over three quarters (77 per cent) of residents of Saskatchewan and
Manitoba try to select snacks that have multiple nutritional
benefits, the most of any region.
- Seven in ten people in Saskatchewan and Manitoba (72 per cent) look
for wholesome food choices that are low in fat and calories.
- Residents of Saskatchewan and Manitoba are the least likely in Canada
to be sure if they are getting enough Omega-3, with four in ten
(40 per cent) saying they 'don't know' if they are getting enough.
- Seventy-one percent of people in Saskatchewan and Manitoba agree that
nutritious snacks are too expensive.
ABOUT GENERAL MILLS
Established in 1954, General Mills Canada Corporation is based in
Mississauga, Ontario. The company is best known for the many quality brands
enjoyed by Canadian consumers each day. The company's flagship brand is
Cheerios(*). Additional key cereal brands include Honey Nut Cheerios(*), Oatmeal
Crisp(*), Nesquik(R) and Lucky Charms(*). General Mills also makes Betty Crocker(*),
Nature Valley(*), Pillsbury(*), Green Giant(*), Hamburger Helper(*) and Old El Paso(*)
products. With the primary focus being Youth, Fitness and Nutrition, General
Mills is dedicated to fostering positive behaviours amongst young Canadians
through the Champions Grants for Healthy Kids(*) initiative. In other areas,
General Mills has been a long time supporter of organizations such as the
Heart and Stroke Foundation, Concerned Children's Advertisers and Hockey
For more information please visit everydaycelebrations.ca.
(*) Trademarks/Marques Déposée of/de General Mills or its affiliates
(R) Trademark Owner/Propriétaire des Marques: Société des Produits
Nestlé S.A., Vevey, Switzerland/Suisse
These are the findings of an Ipsos Reid poll conducted on behalf of
General Mills from July 13 to July 16, 2007. For the survey, a representative
randomly selected sample of 1000 was interviewed online via Ipsos Reid's Isay
Panel. With a sample of this size, the results are considered accurate to
within +/-3.1 percentage points, 19 times out of 20, of what they would have
been had the entire adult population been polled. The margin of error will be
larger within regions and for other sub-groupings of the survey population.
These data were weighted to ensure that the sample's regional and age/sex
composition reflects that of the actual Canadian population according to
For further information:
For further information: Sylvia Kavanagh, Optimum Public Relations,
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