Energizer survey reveals use of protection devices low despite feelings
TORONTO, Aug. 12 /CNW/ - The majority of Canadian women do not feel safe
while walking alone at night, yet few have taken the precaution of carrying a
protection device, says a recent survey commissioned by Energizer(R) Canada.
The Angus Reid Poll shows 65 per cent of females surveyed experience fear
or feel concerned for their safety when walking alone at night. And even
though women continue to be the primary target of violent offences in Canada,
only 13 per cent carry a protection device, such as a flashlight or panic
"What women need to know is that they can empower and protect themselves
proactively using common, everyday techniques and devices," said Samantha
Wilson, a former police officer and renowned expert in child and family
safety. "Simply by preparing in advance, many women can remove some of the
inherent fear of walking alone at night."
Wilson notes there are numerous ways for women to protect themselves,
including carrying defensive devices that could ward off potential attackers.
These include panic alarms that identify individuals in distress and scare
away assailants, as well as pen and key chain lights that help women identify
individuals in the dark.
"Energizer has made it a priority to provide these products, because they
have been identified as crucial in allowing women to feel safer and more
empowered, particularly in situations when they find themselves alone after
hours, such as late nights at work or in parking garages, or on college and
university campuses," said Energizer Brand Manager, Louise Della Fortuna.
"Many don't realize the importance of carrying these portable devices that are
easily placed in an average sized purse and can be easily accessible in a
moment of distress."
In addition, Wilson recommends taking other precautionary measures, such
as staying near other people and avoiding short cuts; not stopping to offer
directions; walking with a friend or co-worker; using "safe walk" programs on
campuses; and, knowing the location of emergency telephones and telephone
About Samantha Wilson
A former police officer and internationally recognized expert in child
and family safety, Samantha now uses her expertise to help protect our
children, families and communities from unsafe situations. Intelligent and
dynamic, Samantha is the Founder and President of Kidproof Canada/USA, and a
much sought after expert on child and family safety. Through her Kidproof
courses, seminars, books and syndicated column, Samantha reaches millions of
North American parents, educators and children each year.
Energizer(R) Holdings, Inc. is a consumer goods company operating
globally in the broad categories of household and personal care products, and
offers solutions in portable power, lighting, wet shave and personal grooming.
Energizer Holdings, Inc. is the parent company of Energizer Battery and
Schick-Wilkinson Sword. Combined, Energizer and Schick(R), operate 23
manufacturing facilities in 14 countries on five continents and market and
sell products in 165 countries. The Canadian headquarters are located in
For further information:
For further information: Jennifer Stein, APEX Public Relations, (416)
924-4442 ext. 227, email@example.com