Madigan partners with Sony and Transat Tours to launch new spectacular outdoor advertsing network in Canada



    MONTREAL, Nov. 7 /CNW Telbec/ - Madigan Communications is launching a
revolutionary and spectacular outdoor advertising network using scaffolds on
restoration sites as their backing. This concept, developed by Madigan, is
both simple and efficient: it offers an alternative to mandatory protective
nets and great outdoor advertising opportunities, while providing a mandatory
replacement and safety service to workers and pedestrians walking by
restorations sites.
    "We are providing a threefold added value; unique advertising locations,
adding security and improving city landscape via a high quality visual in
urban centers undergoing major restorations. Global advertisers are always
looking for out of the box concepts and our spectacular scaffolds
installations are a true innovative static outdoor advertising and promotional
opportunity" said Jean-Claude Henri, president of Madigan.
    Madigan launches this spectacular advertising network in downtown
Montreal, while currently in development in Toronto and Vancouver markets.
    "Our business development plan will be focused on advertisers looking to
optimise their branding, namely LG, Apple, Samsung, Panasonic, L'Oreal, and
Chanel" added Jean Claude Henri, "while we are also simultaneously developing
new properties to provide advertisers with a strong downtown locations
network.
    In downtown Montreal, you will see the spectacular Sony Bravia campaign
currently installed on the façade of The Bay at Ste Catherine and Union
Streets. Sony has opted to be part of Madigan spectacular network launch in
Montreal, following a recommendation from their advertising agency (M2
Universal) to optimise their current Bravia pre-Christmas promotion.
    "We are happy that Bravia is the first brand name to be advertised at
this spectacular location, one of the most busy intersections in downtown
Montreal. We are convinced that this spectacular ad will have a huge impact on
our televisions sales" said Patrick Lapointe, marketing director, ACL
televisions, for SONY Canada.
    Then, driving south on Park Avenue, at the corner Léo-Pariseau, you will
see Transat Tour's striking panoramic creative covering the entire building to
promote the company's 20th anniversary.
    Madigan's outdoor spectaculars stand amongst the largest static
billboards in the downtown sectors of major Canadian markets.
    "These new landmark signatures are similar to those on display in Times
Square in New York, and offer an exceptional opportunity for major advertisers
to reach mass audiences in the downtown sector of major Canadian cities. Our
network coverage is an addition to major global markets such as Paris, Rome,
Shanghai, Los Angeles and San Francisco", adds Jean Claude Henri.

    About Jean Claude Henri - Jean-Claude Henri, founder of Madigan
Communications, left an indelible mark in the Canadian outdoor advertising
industry, by spearheading daring, innovative projects. During his 30 year
career, Jean-Claude Henri significantly increased development and marketing
operations in Europe, the U.S. and Canada, with major outdoor players, such as
CBS, Pattison, Urbanoscope (now CBS) and OMNI (now Astral), for such
prestigious clients as EVIAN, BENETTON and Groupe ZHAM. Among other
achievements, he introduced the innovative concept of Vertical advertising
Columns in North America. Prior to the creation of Madigan Communications,
Jean-Claude Henri was vice-president and General Manager for Eastern Canada of
Pattison Affichage.

    About Madigan - Madigan Communications Inc., specializes in media sales
and business development of innovative outdoor concepts, the company which was
created in 1995, operates out its Canadian offices located at
451, Ste-Catherine St. West, in downtown Montreal.




For further information:

For further information: Jean Claude Henri, President CEO, Madigan
Communications Inc., jc@madigancom.com; Press relations: Ingrid Saumart, (514)
490-0206, ingrids@sympatico.ca; Source: Marius S. Brisson, President,
Solutionpointcom, www.solutionpointcom.ca

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