Madigan Communications salutes Montreal's decision to use giant static advertising to embellish city hall during upcoming renovations



    MONTREAL, Feb. 26 /CNW Telbec/ - Madigan Communications, headquartered in
downtown Montreal, is very pleased with City Hall's recent decision to allow
the use of gigantic advertising nets to cover-up scaffoldings that will be
installed around City Hall during important upcoming restoration work of the
historical building.
    In a public tender addressed to contractors and entrepreneurs, the City
of Montreal clearly indicated a preference in favor of installing spectacular
advertising faces in replacement of the traditional green mesh used on
scaffoldings for the duration of the restoration project, scheduled to last a
few years. These spectacular faces will provide security to both construction
workers and pedestrians, while embellishing the urban landscape in old
Montreal. This decision is a clear message from the City of Montreal
reinforcing safety for work crews and pedestrians, at the same time adding a
qualitative visual aspect to our city's urban core and creating a venue to
promote its services.
    "After New York, Paris, Prague and Beijing, Montreal has decided to take
a leading role in ensuring security while matching the international trend of
embellishing major restoration sites and improving the urban landscape. In
fact, the City of Montreal will be the leader in taking advantage of the key
benefits of such a unique and innovative outdoor concept", said Jean Claude
Henri, President and CEO of Madigan Communications.
    Developed by Madigan, this spectacular advertising concept is simple,
effective and offers a smart alternative to traditional mandatory green nets
covering-up scaffoldings on renovation sites. These gigantic faces, like the
ones erected on The Bay store downtown Montreal a few months ago, enhance the
aesthetic value of buildings under restoration while ensuring protection and
security of workers and passers-by. In addition, they provide advertisers with
a new, innovative outdoor medium in key downtown locations, one that captures
the general public and consumer's attention by it's size and temporary
presence.
    "This will be a fabulous advertising venue for the city of Montreal, with
huge placards on the four faces of City Hall. They can be used to promote city
services, programming for the various summer festivals or the Grand Prix.
Instead of being disfigured for three years, City Hall can use these faces to
provide information and promote its services, especially during the summer
season", add Jean Claude Henri.
    Madigan Communications has revolutionized outdoor advertising by offering
this unique concept that transforms bland construction sites into elegant and
secure ones. Their first installations in Montreal last fall were a banner
featuring Air Transat's 20th anniversary and a national promotion for SONY
Canada on The Bay's downtown store.
    These gigantic faces - some reach up to 20,000sq.feet - are the most
spectacular static outdoor advertising faces installed in city centers in
Canada, and are a first in outdoor advertising history in the country. "Our
advertising support is similar to what can be seen in Times Square New York
and the supersized faces offer endless possibilities for advertisers to reach
urbanites and the business community in Canadian cities", said Madigan's
President.

    About Jean Claude Henri - Jean Claude Henri, founder of Madigan
Communications, left an indelible mark in the field of advertising signage by
spearheading daring, innovative projects. During his 30 year career, Jean
Claude Henri significantly increased development and marketing operations in
Europe, the U.S. and Canada, within major companies, such as CBS, Pattison,
Urbanoscope (now CBS) and OMNI (now Astral), for such prestigious clients as
EVIAN, BENETTON and Groupe ZHAM. Among other achievements, he introduced the
innovative concept of vertical advertising pillars in North America. Prior to
the creation of Madigan Communications, Jean-Claude Henri was vice-president
and General manager for Eastern Canada of Pattison Outdoor.

    About Madigan - Madigan Communications, a corporation specializing in
development, marketing and sales of innovative advertising concepts. Founded
in 1995, its head office is located at 451 Ste-Catherine St. West, in downtown
Montreal.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Jean Claude Henri, President CEO, Madigan
Communications Inc., jc@madigancom.com; PRESS RELATIONS: Ingrid Saumart, (514)
490-0206, ingrids@sympatico.ca; Source: Marius S. Brisson, President,
Solutionpointcom, www.solutionpointcom.ca

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MADIGAN COMMUNICATION INC.

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