Madagascar: Escape 2 Africa Run Extended in IMAX(R) Theatres



    LOS ANGELES, CA, Sept. 8 /CNW/ - IMAX Corporation (NASDAQ:  IMAX; TSX:IMX)
and DreamWorks Animation SKG, Inc. (NYSE:  DWA) today announced that the IMAX
release of Madagascar: Escape 2 Africa has been extended to include the
Thanksgiving holiday, and will now run into December. Madagascar: Escape 2
Africa will be digitally re-mastered into the unparalleled image and sound
quality of The IMAX Experience(R) and play for a full run in IMAX(R) theatres,
including select new IMAX(R) Digital theatres, which began rolling out this
summer.
    "Madagascar was a huge hit with moviegoers, and we are pleased to extend
the run time of this highly anticipated sequel in IMAX theatres into the
Thanksgiving and holiday season," added Greg Foster, Chairman and President of
IMAX Filmed Entertainment. "DreamWorks Animation is a great studio partner for
IMAX, and we look forward to releasing the second film in our five-film
agreement in November."
    Madagascar: Escape 2 Africa joins four other DreamWorks Animation movies
previously announced and slated for release in the IMAX format, including Kung
Fu Panda, which was released on June 6, 2008, as well as the studio's first
three 3D titles, Monsters vs. Aliens (March 2009), How to Train Your Dragon
(March 2010), and Shrek Goes Fourth (May 2010).
    In Madagascar: Escape 2 Africa, all of the loveable characters are back -
Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King
Julien, Maurice and the penguins. Left marooned on the distant shores of
Madagascar, the New Yorkers have hatched a plan so crazy it just might work.
With military precision, the penguins have repaired an old crashed plane -
sort of. Once aloft, this unlikely crew stays airborne just enough to make it
to the wildest place of all - the vast plains of Africa itself. Ben Stiller,
Chris Rock, David Schwimmer, Jada Pinkett Smith, Sacha Baron Cohen, Cedric The
Entertainer and Andy Richter all return to their original roles. The film is
produced by Mireille Soria and Mark Swift and co-directed by Eric Darnell and
Tom McGrath.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2008, there
were 302 IMAX theatres operating in 40 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the performance of films, the signing of theatre system
agreements, the viability of new technologies, businesses and products, the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, risks arising from potential material weaknesses in
internal control over financial reporting and fluctuations in foreign currency
and in the large format, general commercial exhibition and out-of-home
entertainment markets. These factors and other risks and uncertainties are
discussed in the Company's most recent Annual Report on Form 10-K and most
recent Quarterly Reports on Form 10-Q.

    About DreamWorks Animation SKG

    DreamWorks Animation is principally devoted to developing and producing
computer generated, or CG, animated feature films. With world-class creative
talent, a strong and experienced management team and advanced CG filmmaking
technology and techniques, DreamWorks Animation makes high quality CG animated
films meant for a broad movie-going audience. The Company has theatrically
released a total of sixteen animated feature films, including Shrek, Shrek 2,
Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie and Kung Fu
Panda. Madagascar: Escape 2 Africa opens in theaters on November 7, 2008 and
Monsters vs. Aliens, the Company's first film produced in 3D, is slated for a
domestic release date of March 27, 2009.

    This document includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The Company's
plans, prospects, strategies, proposals and our beliefs and expectations
concerning performance of our current and future releases and anticipated
talent, directors and storyline for our upcoming films and other projects,
constitute forward-looking statements. These statements are based on current
expectations, estimates, forecasts and projections about the industry in which
we operate and management's beliefs and assumptions. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Actual results may vary materially
from those expressed or implied by the statements herein due to changes in
economic, business, competitive, technological and/or regulatory factors, and
other risks and uncertainties affecting the operation of the business of
DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience
acceptance of our films, our dependence on the success of a limited number of
releases each year, the increasing cost of producing and marketing feature
films, piracy of motion pictures, the effect of rapid technological change or
alternative forms of entertainment and our need to protect our proprietary
technology and enhance or develop new technology. In addition, due to the
uncertainties and risks involved in the development and production of animated
feature projects, the release dates for the projects described in this
document may be delayed. For a further list and description of such risks and
uncertainties, see the reports filed by us with the Securities and Exchange
Commission, including our most recent annual report on Form 10-K and our most
recent quarterly reports on Form 10-Q. DreamWorks Animation is under no
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, changes in assumptions or otherwise.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; DreamWorks Animation, Jeff Hare,
(818) 695-6055, jeff.hare@dreamworks.com; Investors: Integrated Corporate
Relations, Amanda Mullin, (203) 682-8243; Business Media: Sloane & Company,
New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com; Entertainment Media:
Rogers & Cowan, Los Angeles, Jason Magner, (310) 854-8128,
jmagner@rogersandcowan.com

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