Maclean's - Saint Suzuki



    The poles are vanishing, oceans are rising, and species are disappearing.
    It's a great time to be David Suzuki. Also featured in the issue hitting
    newsstands today: Why men are happier (and women more miserable), and
    Keep your eyes on the fries - McDonald's eyes the Starbucks crowd.

    TORONTO, Oct. 25 /CNW/ - Revolution seldom comes easy. Of course, if
environmentalists, governments and corporations were holding hands and singing
Kumbaya around the campfire (and campfires weren't a wanton release of
carbon), there wouldn't be much need for Suzuki to bust his hump seven days a
week on the evangelical circuit. Politicians, he knows, aren't nearly as
malleable as fruit flies, although they often share a similar attention span.
"He's cajoled and tongue-lashed every prime minister," reports Maclean's Ken
McQueen, "a dangerous proposition when the foundation is a registered charity,
prohibited from partisan politics." The result has been three time-consuming,
costly audits.
    With corporations like Wal-Mart banging down the door of the
Vancouver-based David Suzuki Foundation as never before, seeking advice and
the green glow of Suzuki's environmental credibility, alarms go off with some
of Suzuki's allies and his detractors. Suzuki has found out that there's a
fine line between corporate and political collaboration, and maintaining
environmental credibility. Yet, what some critics see as Suzuki "selling out,"
is, for Suzuki and his supporters, senior government and industry "buying in."
    A national poll last week by Angus Reid Strategies is only the latest to
show the environment in a tie with health care as "the most important issue
facing Canada today," and the greatest concern by far among Canadians under
35. Environmentalism is the new religion. "If so," writes McQueen, "Suzuki is
its high priest."

    Why men are getting happier (and women more miserable)

    While women work their brains out, men get more and more 'neutral
downtime.' Does this make them the real beneficiaries of the women's movement?
Far from suffering a crisis of confidence amid all those high-powered females,
men are actually getting happier as the women around them find their place in
the workforce, recent U.S. studies suggest. Blessed with salaried spouses and
an economy that increasingly values their brains over their brawn, males now
enjoy more of what one Princeton University scholar calls "neutral downtime" -
a fancy term for hours spent watching football, playing computer games or
drinking with their pals. For guys, reports Maclean's, things have never been
better.

    Big Macs by the fireplace

    Forget Burger King, McDonald's is now taking aim at Starbucks. They're
still unmistakably McDonald's, but with some up-market additions: fireplaces
with leather club chairs, flat-panel TVs and soon wireless Internet. Maclean's
investigates the Golden Arches' latest shift.

    About Maclean's:

    Maclean's is Canada's only national weekly current affairs magazine.
Maclean's enlightens, engages and entertains 2.8 million readers with strong
investigative reporting and exclusive stories from leading journalists in the
fields of international affairs, social issues, national politics, business
and culture. Visit www.macleans.ca





For further information:

For further information: Jacqueline Segal,
Jacqueline.segal@rci.rogers.com

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