LUSH In-store Shops Expand Into Select Macy's Nationwide



    VANCOUVER, British Columbia, Oct. 9 /CNW/ -- LUSH Fresh Handmade
Cosmetics Ltd and Macy's today announced that LUSH will open new licensed
departments in select Macy's stores nationwide to sell fresh, handmade bath
and body products.
    
    (Photo:   http://www.newscom.com/cgi-bin/prnh/20071009/AQTU149-b
    Logo:    http://www.newscom.com/cgi-bin/prnh/20071009/AQTU149LOGO-a)
    
    "Macy's is a perfect fit for LUSH's expansion plans into the U.S.
market," says North American CEO Mark Wolverton. "We have a huge pent up
demand for the brand in the U.S. after years of only a mail order offering
into the market. After opening five shops in Macy's in Illinois and Michigan,
and realizing very strong results, LUSH and Macy's have created a program to
roll out new 'stores' within the cosmetic department areas of 11 Macy's
locations by the end of October, 2007. Within Macy's, LUSH will maintain our
brand look and image, and already, we are in discussion to expand the rollout
to additional locations nationwide based on our experience this holiday
season. This deal, along with our current mall, street front and airport store
rollout program of 60 stores per year, secures LUSH as a significant brand in
the U.S. market."
    "In keeping with our strategy to add products to Macy's that are unique
and not widely available, Macy's will be the exclusive retailer for LUSH,
beyond its own stores," says Debbie Murtha, SVP for Cosmetics at Macy's
Merchandising Group. "LUSH also will offer selected products only for Macy's
customers. We're thrilled to bring LUSH to our Macy's customers in many of our
premier locations -- Lenox Square in Atlanta; Mall of America in Bloomington,
Minnesota; Kenwood Towne Centre in Cincinnati; Tuttle Crossing in Columbus;
Menlo Park in Edison, New Jersey; Memorial City Mall in Houston; Oak Court in
Memphis; Dadeland in Miami; Southcenter in Seattle; Mayfair in Wauwatosa,
Wisconsin and The Gardens in West Palm Beach.  LUSH is innovative and exciting
-- a perfect match for Macy's."
    
    About LUSH Cosmetics
    
    LUSH, the up-beat British brand of fresh handmade cosmetics is known for
its ethical and innovative approach to bath, body, hair care and skin care.
The self-appointed cosmetic grocer produces high quality products that are
100% vegetarian, 74% vegan, minimally packaged, and never tested on animals.
Boasting over 470 stores worldwide, the U.S. market is finally able to savor
the taste of the LUSH experience and is certainly craving more. LUSH stores
have been changing the face of the American beauty retail industry since 2002,
sprouting 46 new locations in 21 states across the country with 5 located in
Macy's retail stores, and an additional 11 stores to open in October 2007.
    
    About Macy's
    
    Macy's, the largest retail brand of Macy's, Inc. (NYSE:   M), delivers
fashion and affordable luxury to customers at more than 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam. Offering distinctive
assortments including exclusive fashion and home brands, Macy's stores are
operated by seven regionally based retail divisions -- Macy's East, Macy's
Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and
Macy's West -- and an online store at macys.com. For Macy's media materials,
please visit our online pressroom at http://www.macys.com/pressroom.
    LUSH Fresh Handmade Cosmetics can be found in over 470 locations
worldwide with 35 LUSH locations across Canada and 46 in the U.S., online at
http://www.lush.com or by calling 888.733.lush.




For further information:

For further information: Jennifer Graybeal of LUSH US Media Relations, 
+1-800-521-9622 x2, Jennifer@lush.com, or Brandi Halls of LUSH US Media 
Relations, +1-800-521-9622 x1, Brandi@lush.com, or Jean Coggan, Macy's 
Director of Community Relations, +1-513-579-7315, Jean.coggan@macys.com Web
Site: http://www.lush.com/

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LUSH FRESH HANDMADE COSMETICS

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MACY'S, INC.

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