Lululemon founder launches one of a kind annual Vancouver event



    Chip Wilson's groundbreaking fundraising initiative, a not-to-be-missed
    BC extravaganza

    VANCOUVER, Feb. 13 /CNW/ - Today Chip Wilson, founder of the
internationally successful Lululemon fashion company has announced an annual
fund-raising initiative for BC Children's Hospital.
    Wilson will stage the first annual "Chip's Not Dead Yet Memorial Mile",
an uphill one-mile run on West 10th Avenue, from Alma to Blanca Street, in
Vancouver on Friday evening June 20.
    "I see this as an annual event and legacy to provide financial support
for the amazing work that BC Children's Hospital does every minute of every
day," he said.
    "Vancouver and this province have been very good to me and the time has
come for me to start paying back," the successful businessman said.
    "I have also experienced first-hand the brilliant work of the hospital
when one of my own children faced a health challenge and decided this was the
organization I wanted to support on an ongoing basis," he said.
    "So the memorial mile run idea was born with a goal of raising
$1.5 million over the first three years and many more millions of dollars down
the road," Wilson said.
    "We applaud Chip for taking on what promises to be an exceptionally
colourful and exciting annual event," said Sue Carruthers, President and CEO
of BC Children's Hospital Foundation. "He is a prominent member of our
community and it means a lot to us and to the kids who receive care at BC
Children's Hospital, to have him put his considerable energy into supporting
our cause."
    While charity runs are not new "this will be a beast of a different
nature," he said.
    "For starters it is a straight dash for a mile uphill and there aren't
many races that I know of like that. For the competitive runner there is also
a 'serious' $20,000 prize at the finishing tape for the fastest, man or woman.
Women will get an approximate 31 second head start from their male
counterparts in the dash," Wilson said.
    That cash magnet is expected to bring in some serious runners from around
the country and the U.S.
    In addition, he will match contributions up to $100,000 from other
participants.
    The "mile" may have a serious intent but Wilson, whose effervescent love
for life is well documented, wants to make it a huge, summer family fun affair
as well. There will be a vibrant after-race party with entertainment and
carnival rides for kids.
    "Wear what you want, run in the buff if you want. Just come along and
participate. I want to see whole families taking part. The aim here is raise
much-needed funds to help B.C. kids get well. We all know that takes money and
I want to establish a legacy that will help us achieve this goal and I am very
pleased and appreciative the hospital authorities are fully supportive of me,"
he said.





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opportunities, please contact: Pamela Groberman Media and Public Relations,
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LULULEMON ATHLETICA

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