lululemon athletica inc. Confirms VitaSea Fabric Contents and Testing Process



    VANCOUVER, November 15 /CNW/ - lululemon athletica inc. (NASDAQ:   LULU;
TSX: LLL) today announced that independent tests have confirmed the content of
the VitaSea product line to be consistent with the garment care and content
labels.

    Robert Meers, CEO of lululemon, stated: "Product quality and authenticity
are of the utmost importance to lululemon. Integrity goes to the core of
everything we do and is at the heart of our relationship with our guests. For
this reason, we test our products for content using a leading testing
facility. We absolutely stand behind our products, our processes and refute
any claims in recent press reports to the contrary."

    lululemon has a comprehensive product testing process and partners with
SGS Group, a leading independent inspection, verification, testing and
certification company. The Switzerland-based firm conducts a battery of tests
before each season on all of lululemon's fabrics across all product lines,
testing for a variety of attributes including content, pilling, shrinkage, and
colorfastness.

    In December 2006, Smartfiber AG, the developer and innovator of
SeaCell(R) Pure used in lululemon's VitaSea products, conducted independent
tests that confirmed the presence of vitamins, minerals, and amino acids in
the fabric that was provided to lululemon's manufacturers. To create the
fiber, SeaCell(R), a seaweed derivative, is combined with a cellulose
material, and spun into lyocell special SeaCell(R) fiber. Specialized testing
is required to measure SeaCell(R) on the lyocell fiber.

    Recent tests on the VitaSea fabrics were performed in June 2007 in the
SGS Laboratory in Hong Kong as well as confirmatory retesting conducted last
night in the SGS Hong Kong lab. Findings from SGS confirmed that the fabric
contains the lyocell fibers consistent with the care and content labels on the
product. Smartfiber AG further confirmed these findings to contain lyocell
special SeaCell(R) fiber.

    Gerhard Neudorfer, Sales and Marketing Director SeaCell(R) Fibers, said,
"We pride ourselves on our quality control and oversight in all of our
manufacturing processes. SeaCell(R) is permanently incorporated in the spun
fiber we provide to lululemon and is of the highest quality. In addition, we
conduct our own quality assurance procedures, including regular visits to
production facilities, to ensure the manufacturer is producing products in
strict compliance with our specifications as well as lululemon's."

    Mr. Meers concluded: "Innovation and integrity are at the heart of
lululemon. We pride ourselves on innovative and technical design. We are
committed to continually bringing new and cutting edge products to the
marketplace."

    About lululemon athletica inc.

    lululemon athletica (NASDAQ:  LULU; TSX:LLL) is a yoga-inspired athletic
apparel company that creates components for people to live longer, healthier
and more fun lives. By producing products that keep people active and stress
free, lululemon believes that the world will be a better place. Setting the
bar in technical fabrics and functional designs, lululemon works with yogis
and athletes in local communities for continuous research and product
feedback. For more information, visit www.lululemon.com.




For further information:

For further information: Media: FD Evan Goetz, 212-850-5639 or Lou
Colasuonno, 212-850-5623 or ICR Investors: Joseph Teklits, 203-682-8258

Organization Profile

LULULEMON ATHLETICA

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890