Ludia and FremantleMedia Enterprises Strike Exclusive Multiyear Agreement for 'American Idol'(R) Online Games



    MONTREAL, Jan. 14 /CNW/ -- Interactive entertainment company Ludia Inc.
will create online games based on the highly successful "American Idol"(R)
television series, it was jointly announced today by Alex Thabet, Founder and
CEO of Ludia Inc., and Jason Turner, Director, Interactive FremantleMedia
Enterprises, licensor for "American Idol."  The exclusive multiyear deal will
produce a gaming experience with multiple components including performance,
online community and social networking.
    "Creating games for 'American Idol,' a genre-defining television
franchise, is a key milestone for Ludia," explained Thabet. "This deal
reinforces our strategy of partnering powerhouse brands with our unique
entertainment products."
    "We are pleased to be working with Ludia to deliver one-of-a-kind games
for one of the most important entertainment brands in the world," added
Turner. "This game will offer an online destination to the millions of
'American Idol' fans out there of all ages, enabling them to actively
participate in their own personal Idol experience."
    The "American Idol" online games experience is slated to coincide with
the show's 2009 season, and will be available on AmericanIdol.com and Ludia's
other major online destination partners.
    
    About Ludia Inc.
    
    Ludia creates and distributes cross-platform interactive entertainment
with mass consumer appeal. Ludia seamlessly integrates product placement
opportunities as part of the entertainment experience and enables effective
connections between brands and their target audiences. Based in Montreal,
Canada, Ludia has completed its first round of financing from private
investors last year. www.ludia.com
    
    About FremantleMedia Enterprises & FremantleMedia
    
    FremantleMedia Enterprises is the content exploitation arm of
FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and
Home Entertainment. It is a division of FremantleMedia, one of the largest
international creators and producers of entertainment brands in the world with
leading prime time drama, serial drama, entertainment and factual
entertainment programming in over 40 countries worldwide. FremantleMedia is a
subsidiary of RTL Group, Europe's largest television and radio broadcast
company, which is 90% owned by Bertelsmann AG, an integrated media and
entertainment company that commands leading positions in the world's media
markets. For further information, visit http://www.fremantlemedia.com.
    
    About FremantleMedia North America
    
    FremantleMedia North America (FMNA) is the U.S. production division of
global media giant FremantleMedia. Based in Burbank, California, FMNA produces
entertaining and innovative television programs for network, cable and
syndicated platforms, including the Emmy-nominated musical/reality phenomenon
"American Idol" (FOX), "The Next Great American Band" (FOX), "America's Got
Talent" (NBC), "American Inventor" (ABC), "Thank God You're Here" (NBC), "The
Janice Dickinson Modeling Agency" (Oxygen), "Property Ladder" (TLC), "Family
Feud" (syndicated), "Temptation" (syndicated), "Million Dollar Password"
(CBS), and the longest-running game show in television history, "The Price Is
Right" (CBS).
    
    About American Idol
    
    AMERICAN IDOL is created and executive-produced by Simon Fuller, founder
of 19 Entertainment, Ltd.; and executive-produced by Cecile Frot-Coutaz, CEO,
FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television;
and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.
    
    About 19 Entertainment
    
    19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (Nasdaq:  
CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in March
2005. The company is recognized as a leading creator, provider and promoter of
globally successful, music-based entertainment, or "Entertainment Brands."
    Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment,
is the creator of AMERICAN IDOL in the United States, "Pop Idol" in the UK, as
well as versions of the IDOL format in more than 30 countries around the
world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which
aired in the U.S. on FOX during summer 2005 and was the top-rated television
show in its time slot.
    Fuller has made music history in the UK and the U.S.A., producing a
stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently
became the world's most successful manager - breaking a record set by the
Beatles' manager Brian Epstein in the 1960s - when three of his artists
occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well
as the No. 1 position on the album chart.
    19 Entertainment has been involved in the creation of 109 No. 1 singles
and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40
albums and 465 Top-40 singles.




For further information:

For further information: Eva Jando of Ludia, Inc., +1-514-313-3370, 
eva@ludia.com Web Site: http://www.fremantlemedia.com                 
http://www.ludia.com                  http://www.americanidol.com

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FREMANTLEMEDIA ENTERPRISES

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LUDIA INC.

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