Lucky Number 8 to Bring Amazing Journeys to BMO InvestorLine Clients



    TORONTO, Jan. 8 /CNW/ - BMO InvestorLine is paying homage to ancient
Chinese beliefs in the lucky number eight by ringing in the 2008 RSP season
with an opportunity for online investors to travel to exotic locations around
the world or receive a $10,000 cash deposit into their BMO InvestorLine
account.
    "Most online investors are ambitious, successful, dedicated individuals
who like to be at the forefront of change and appreciate being rewarded for
their efforts," said Connie Stefankiewicz, President and CEO of BMO
InvestorLine. "These are all characteristics associated with the number eight
and our contest is really geared to this 'Type 8' personality'."
    The 'Amazing 8' contest gives online investors 8 chances to win and 8
prizes to choose from, including voyages to Rome's Colosseum, the Eiffel Tower
in France, the Great Wall of China, Mexico's Pyramid at Chichen Itza, India's
Taj Mahal, Peru's Machu Picchu and Moscow's St. Basil's Cathedral.
    "Based on our previous campaigns, we know travel is very popular with
online investors. In fact, close to one-third of our clients have already
entered for a chance to experience one of these exciting trips," said
Stefankiewicz. "We also hope the contest encourages those who are not yet
investing online to give it a try."
    The contest is open to new and existing BMO InvestorLine clients and runs
between January 2 and March 26. Online investors have a number of ways to earn
ballots for chances to win, including opening an account and transferring
funds, depositing funds, making trades and signing up to eStatements. With 8
weekly prize draws and 8 prizes to choose from, clients have the opportunity
to select either an exotic vacation or a $10,000 cash deposit into their BMO
InvestorLine account. Full contest details are available at
bmoinvestorline.com/amazing8.

    Watch time-elapsed clips of amazing replicas being built

    To celebrate the launch of the contest, a Vancouver-based design team,
led by Willard Cochrane, is using office supplies such as erasers, staples and
pencils to build replicas of the Pyramid at Chichen Itza, the Colosseum and
the Great Wall of China. The avant-garde, time-elapsed clip of the building of
the Pyramid can currently be viewed on YouTube at:
http://www.youtube.com/watch?v=Yq1d3bsOcrs. As of January 21, the creation of
the other two replicas can be viewed through bmoinvestorline.com/amazing8.

    About BMO InvestorLine

    BMO Financial Group's online brokerage firm, BMO InvestorLine, helps
clients make sound and knowledgeable investment decisions by offering tools
and services that validate their portfolio planning, selection and management
decisions. Its comprehensive suite of financial planning tools and investment
products is particularly valuable for investors looking for a long-term and
strategic portfolio solution.




For further information:

For further information: For Media Enquiries: JoAnne Hayes, Toronto,
joanne.hayes@bmo.com, (416) 867-3996; Lucie Gosselin, Montreal,
lucie.gosselin@bmo.com, (514) 877-1101; Laurie Grant, Vancouver,
laurie.grant@bmo.com, (604) 665-7596; Internet: www.bmoinvestorline.com

Organization Profile

BMO INVESTORLINE

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890